'Kwentong Jollibee' campaign sets bar for digital marketing

Fast food giant Jollibee Foods Corp. (JFC) once again took social media by storm with its latest batch of Kwentong Jollibee Valentine short videos. During the recent launch of the new videos titled, “Signs,” “Homecoming” and “Status,” Arline Adeva, JFC brand communications head, told The Manila …

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