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A free “Lunch & Learn” on the topic of online marketing is scheduled for Tuesday, May 10 from 10 a.m. to 2 p.m. in Room 025 (lower level) of the …
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Panelists, left to right: Scott Iovine, Donna Zambo, Brian Holt and Peg Merzbacher listen to moderator and St. Joe’s Marketing Professor George …
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This week’s online marketing news round up from @toprank featuring short attention spans, Google’s Feed Rules and Starbucks emojis.
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Bitauto Holdings Limited (NYSE: BITA) is a leading provider of internet content and marketing services for China’s fast-growing automotive industry.
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“We are pleased to deliver very strong results for the first quarter, and our integrated online marketing and transaction services platform continued to …
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Online marketing sales rose 19% as the number of active online marketing customers improved by 12% to 587,000 and revenue per customer …
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Monitoring Social Media Traffic: Tricks, Tips and Tools was originally published on BruceClay.com, home of expert search engine optimization tips.
#SEOchat is a weekly Twitter chat where in-the-know digital marketers across the country compare notes. Last week we hosted the chat and the hot topic was monitoring social media traffic. We discussed KPIs, paid and free tools — plus how to use this data once it’s gathered. Here’s what we learned!
Here’s the complete list of the tools that received shout-outs during SEOchat.
Tools for Monitoring Social Referral Traffic and Conversion
Tools for Identifying Influencers
Social Tools for Everything Else
Even with all these useful tools, there are still needs that aren’t being met. Here’s what SEO-chatters are still hoping to find in a tool:
Here’s are some of the says digital marketers are leveraging the data they are pulling from social media monitoring and analysis.
A7: Learning what types of social content works better for which audiences. i.e. what converts on Twitter may not work for FB! #SEOchat
— Jonathan Foulds (@jonfoulds) April 21, 2016
A7 It’s impacted the timing of social posts/activity & the type of content I post on social. #SEOChat
— Clair Wyant (@KG7MAJ) April 21, 2016
A7: We’ve used industry keyword data to find audiences & events where discussed to build social ad campaigns around. #seochat
— Jannette Pazer (@sociallyclimb) April 21, 2016
A7: We’ve used social data to find our KPI benchmarks to help measure our monthly performance and optimize/troubleshoot if needed. #seochat
— Karolina Bakanovas (@karo_linab) April 21, 2016
A7: We leverage social data to help predict what content works best with our audience! It’s key to understand your audience. #seochat
— Netvantage Marketing (@netvantage) April 21, 2016
You can get a complete transcript of the chat here. Join #SEOchat every Thursday at 10 a.m. PT/1 p.m. ET. #SEOchat is a great opportunity to ask questions, get answers and share insights with industry leaders and the engaged digital marketing community. Read more about #SEOchat here.
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Google’s Outbound Link Penalties: How to React without Overreacting was originally published on BruceClay.com, home of expert search engine optimization tips.
Penalties for links usually focus on the inbound kind. So Google’s recent spate of manual actions against websites for having “unnatural artificial, deceptive, or manipulative outbound links” was a surprise to many. (If this is news to you, go ahead and read about it here.)
The quick version: This time, the search engine targeted sites linking out because the links looked like an attempt to boost the destination sites’ rankings in search results. Google took action by devaluing all of the linking site’s links as untrustworthy.
Granted, we saw this coming as an SEO services company that’s successfully mitigated countless penalties for clients. But here’s why this outbound link penalty shouldn’t have surprised anyone paying attention.
Just a few weeks before the penalties came down, Google noted that those receiving compensation for things such as product reviews needed to take steps to call out any links from their site to the product site, page or supplier.
In a Webmaster Blog post, Google spelled out exactly how to disclose such a relationship, when to use a nofollow tag, and so on — items that are already clearly explained in the guidelines. That was a clear warning sign that a crackdown was coming.
At a more basic level, disclosure is also covered by federal law. In the U.S., Federal Trade Commission guidelines require businesses and individuals to identify when they have been compensated for a review, whether that’s through payment or just free products, for example.
All in all, this outbound link penalty shouldn’t have caught anyone unawares.
There is simply no logic behind cutting off all link equity flowing out of your site, and we highly recommend avoiding this action.
Here’s what is surprising: the reaction of some websites to simply nofollow ALL links across their website. (For those not up on SEO lingo, “nofollowing” a link means applying a “nofollow” attribute to the link tag.)
Such a drastic move is an attempt to avoid any problem with Google in the quickest way possible.
Unfortunate reality check: By nofollowing all outbound links, webmasters simply create other issues for themselves.
In fact, when he saw this happening last week, Google’s John Mueller posted this urgent advice in a Webmaster Help Forum: “There’s absolutely no need to nofollow every link on your site!” (source: The SEM Post).
First, check your messages in Google Search Console to find out if your site received a manual action for outbound linking. If you were penalized, the best solution is to call out things naturally. For example, wherever you’ve linked to a product you’re reviewing, you should:
Search engines see the internet as a connected entity. If you suddenly nofollow all of your outbound links, it makes your site appear reclusive. It also hurts the sites you’re linking to that are natural links, relevant to your subject matter and qualified to receive your vote of confidence.
There is simply no logic behind cutting off all link equity flowing out of your site, and we highly recommend avoiding this action.
Instead, you need to take legitimate actions to clean up the problem. There are no shortcuts here.
It will pay dividends for any website to be clear about why they are linking to other pages across the web.
Taking time to review your outbound links is good business. Over time, things change, so a page you linked to several years ago may be entirely different in its focus today.
Domains are bought, sold and expire, only to be purchased, parked and plastered with ads.
While these normal activities and link-location changes have always been factored into the search engine algorithms, it’s never too late to ensure you’re linking to — and thus sending your patrons to — quality web pages at relevant, related websites.
After you review your outbound links and nofollow the ones that are unnatural, you can submit a reconsideration request to get back into Google’s good graces.
A final point to keep in mind. In the past, we’ve seen minor moves like this ahead of more major updates by Google.
Remember that Penguin we’re all waiting to be updated? We’re not willing to say definitively that this outbound link penalty action is the precursor to a Penguin refresh (as many have predicted already).
However, the fact remains that when the teams are working on one portion of the algorithm, the rest is often close at hand. There can be economies of timing when making algo updates, from the search engines’ perspective. So don’t be surprised if the refresh we’ve been waiting for is near.
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