вторник, 27 февраля 2018 г.

Getting too personal? Consumers shun brands that celebrate their birthday or address them by name

Komal Helyer, Marketing Director at Pure360 said, “Our research indicates that there is a considerable degree of scepticism among consumers regarding the marketing and advertising communications methods of online businesses and retailers. While there is a case for personalised communications, …

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Guru Online's subsidiary bags The New York Times' ad business

The New York Times Company has appointed of Glo Media Limited, a subsidiary of Hong Kong-based digital marketing agency Guru Online, to represent its advertising business in China. Glo Media will fulfill the company’s need for a sales representative in the rapidly evolving market. The agency will …

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5 Easy Hacks for Business Owners to do Digital Marketing

Any type of marketing can take up a good amount of time for a small business. Many owners of companies choose to not do SEO and Social Media because of time and resources. Here are few ideas to help you move forward on some of the marketing projects that you have been putting off.

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Vice President of Marketing

SentryOne is seeking a VP of Marketing to develop and express the SentryOne (S1) brand to meet corporate objectives of accelerating revenue growth, solidifying S1 as a destination employer and driving forward S1 … Hands on experience with online marketing and e-commerce business models.

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Marketers snatch back the content marketing work from agencies

Content is the lifeblood of marketing activities across a whole host of different touchpoints on owned and third-party digital properties, from website and advertising copy through to email marketing and social media activities. It is the fuel that drives digital experiences without which most businesses …

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Marketing Analyst, Digital Media Operations

Description. Purpose: The Marketing Analyst, Digital Media Operations is a bridge between internal and external stakeholders for two purposes: being the operational lead responsible for digital media and campaign asset management between Cox Communications, Media Agencies, and Creative …

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Tencent MIND Awards: Agencies speak on digital marketing's breakneck progress

The eighth annual Tencent MIND Awards celebrated China’s standout digital marketing efforts over the last year. A new spin on the classic awards format, Tencent has over the years shaped the MIND Awards to mirror current trends in the digital marketing realm. This initiative, while at first serving …

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