Marketers snatch back the content marketing work from agencies

Content is the lifeblood of marketing activities across a whole host of different touchpoints on owned and third-party digital properties, from website and advertising copy through to email marketing and social media activities. It is the fuel that drives digital experiences without which most businesses …

from Online Marketing http://ift.tt/2EUyamj via Online Marketing

from Tumblr http://ift.tt/2F8PH9j