KEY FEATURE Responsive Email Template in 17 different modules ( view demo ) Compatible with MailBuild Builder, MailChimp and …
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четверг, 31 декабря 2015 г.
Metis - Responsive Email + MailBuild Online
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Online Marketing and eCommerce Specialist
diamonds on web is seeking an Online Specialist/Manger to develop and manage our online presence including our Website, as well as online …
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Here's What You Need to Know About Online Marketing
The first, and main thing you need to know about online marketing is that it is still marketing. You don’t need to throw out everything you know about …
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fishbat Lists 4 Crucial Boat Show Marketing Tools For Boat Shipping Companies
31, 2015 /PRNewswire-iReach/ – fishbat is a leading social media agency which combines proven Internet marketing strategies that include search …
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Free e-marketing and social media seminar for small business: The Power of Email Marketing ...
She is an online Marketing Coach, a Master Certified Authorized Local Expert for Constant Contact and has worked with small business owners and …
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4 Things That Will Have a Huge Impact on Your Website Performance in 2016
… businesses (with a strong reliance on online marketing and sales channels) … Secondly, if you haven’t already moved to a reliable and secure web …
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Online Marketing Manager
Apply for Online Marketing Manager jobs in Dublin at IrishJobs.ie.
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Reflecting on 2015 & Gearing Up For Digital Marketing Innovation in 2016
This year brought many opportunities for innovation, creativity and growth for the team at TopRank Marketing. On a personal note, I was beyond …
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Green Lotus SEO Tools Offers Agency Packages in 2016
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Online Marketing Executive
View details & apply online for this Online Marketing Executive vacancy on reed.co.uk, the UK’s #1 job site.
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Appliance Repair Business in Parsippany-Troy Hills, NJ, Joins Web Marketing Trend with New ...
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Mobile Grooming Service in Cobb Island, MD, Stands Apart from Other SMBs with Web Marketing
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Online Marketing
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With 10000 sellers on board in four months, B2BSphere looks to become a leading online B2B ...
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Chicago Website Design Company Offers Modern Marketing In the Big City On January 14th
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Online Reviews Score High Marks From Women
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GoMarketing Hired by JBS Hotels, the Largest US-Based Company Dedicated to the Chinese ...
GoMarketing Inc, a leading internet advertising and online marketing company, based in Thousand Oaks California, extends and expands their long …
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среда, 30 декабря 2015 г.
RealtyTech Inc. Announces Launch of the New Word Press ApexIDX for Miami Association of ...
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Online Marketing Associate
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Appliance Repair Company in Delray Beach, FL, Targets Online Shoppers with New Web Site ...
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30 Seconds Or Less: How To Engage The Distracted Consumer
This is the average length of time that consumers spend reading or listening to online marketing communications. Consumers watch TV, surf the …
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Companies Plan Content Marketing Increases In 2016
A new survey from Marketwired, an online news distribution service, reports that marketing and public relations professionals increasingly plan to use …
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7 Reasons Why Your Digital Marketing Strategy Will Fail In 2016
During our 16 years of experience in the online marketing and advertising field we have been continually adapting to the new trends and possibilities …
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Graphic Design & Online Marketing
Pharmaceuticals & Medical Devices, Graphic Design and Marketing - where you are appreciated.
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Internet Marketing Manager
SEND RESUME TO: Website & Internet Marketing Manager: We are seeking a full-time professional to manage our Websites, and oversee Internet …
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TopRank Marketing's 2016 Influencer Marketing Predictions
Catch a glimpse into the future of influencer marketing with experts from TopRank Marketing & other industry experts.
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Four marketing strategies most Indian online retailers are missing out on
Smart online retailers have a lot on their minds these days, whether it is how to personalise the shopping experience for each user, how to improve the …
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Living: Top 30 Ways To Make Money As A Freelancer
The need for content writers is growing in the social media and online marketing environment. Sites like Upwork offer an easy to use interface that …
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The Top 10 Online Marketing Videos of 2015
We did a round up of the top 10 online marketing videos released in 2015. Get some inspiration from the best branded content, Kickstarter, product …
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How much should manufacturers spend on online advertising?
Whether you are a small manufacturing company or a large Fortune 500 company, online marketing plays a vital role in reaching your target audience, …
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Flooring Contractor in Fairfield, CT, Launches Mobile Site as Part of Online Marketing Campaign
Hardwood Floors LLC is working with the online marketing specialists at Prospect Genius to create its new mobile site, which will appeal to home- and …
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Is Twitter Really Winning The 'Troll Wars'?
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2016 will be the challenging year for the digital marketers. Here we have discussed eight essential online marketing trends and techniques for 2016 …
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Google Passwords Alternative Soon To Be Launched
Online Data Security Concept Illustration with Padlock Icons, Cyber …. and receive an email once we publish new content & some free marketing tools.
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Adding Warmth to Your Online Business -- While Closing Deals
Don’t Forget Offline Branding – With inbound marketing and online marketing more popular and useful than ever, it can be easy to forget how …
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Uganda: How Online Apps Simplify House Hunting Process
While Twitter and Facebook offer good opportunities for interaction and promotion, your online marketing strategy should not rely solely on these two …
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вторник, 29 декабря 2015 г.
Online Marketing
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Online Marketing Manager
An automotive appearance care manufacturer is looking for an online community manager as the voice of the company externally and the voice of the …
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Proceed Innovative Named Among the 20 Most Promising Web Development and Design Solution ...
Proceed Innovative, an internet marketing firm based out of the Chicago area, was recently named to CIOReview Magazines list of the 20 most …
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Top 5 Social Trends from 2015 and Outlook for 2016
In fact, 70% of companies now say video is the most effective tool in their online marketing (fastcompany). Online users are naturally more drawn to …
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Dental Marketing Expert Makes Magazine's Top 20 List for Technology
Receveur, who founded SmartBox Web Marketing in 2001, was featured in the magazine’s special section in November. Receveur has developed an …
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The Most Important Online Marketing Lessons of 2015 for Small Businesses
Can you believe that 2016 is just a few more days away? If you’re like us at Hatchbuck, you’re ready to jump into the new year and continue the …
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Holiday shopping trends become job creators
As more buyers turn to online shopping during the holiday season, there … University of Detroit Mercy Marketing professor, Dr. Mike Bernacchi, tells …
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Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices
And in today’s socially connected world, marketers are increasing their use of earned media as a contact marketing tactic as it continues to be a crucial …
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Email Marketing In 2015: The Most Popular Columns Of The Year
The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the growth …
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These PPC Marketing Strategy Mistakes Can Kill Your Campaigns
So why would you expect an online PPC marketing strategy to work without planning and goals? Sitting down to plan a PPC Marketing Campaign is …
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Exclusive: Playtech Refocuses Markets.com onto Automation, Upgrades KYC
Unifying reporting from referral sources and website tracking, online companies are able to analyze the most cost effective campaigns for marketing …
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International Online Marketing Executive
View details & apply online for this International Online Marketing Executive vacancy on reed.co.uk, the UK’s #1 job site.
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Internet Marketing Highlight Reel: SEO, PPC & SMM
Internet Marketing Highlight Reel: SEO, PPC & SMM was originally published on BruceClay.com, home of expert search engine optimization tips.
Here’s to rediscovering the best BCI blog posts of 2015 for a competitive advantage.
Dear marketing director, business owner, and digital marketing client: It’s been a pleasure working to make your website a well-oiled sales machine and useful resource for your customers this year. We spent time tuning up your website to be in line with established marketing best practices. We also followed search engine optimization announcements and new guidelines along with global marketing trends to make sure your business received every competitive advantage. To share our thoughts on digital marketing’s evolution and productive ways of thinking, we published our findings and recommendations on our blog for all to read.
Looking back on our blog posts of 2015, a story is told — a big picture of Internet marketing today. Let’s look at the story of the last year to remember where we are and what’s expected of your business (and ours) when serving customers and attracting new ones online today.
This World is Mobile: SEO and PPC Need-to-Knows
Mobile SEO
The tale of mobile began many years ago, but 2015 was the year it became a main character in the world of Internet marketing. As our SEO Manager Rob Ramirez first reported on the blog, Google announced the exact date it planned to make mobile-friendliness a ranking signal — sending a clear message that mobile is the primary lens through which digital marketing must be viewed.
Long before the announcement, though, we helped prepare you for the major search change (because we saw it coming) and offered technical advice on how to improve the search experience for your customers on the go.
Part of this preparation included the post “6 Mobile-Friendly Navigation Best Practices,” written by former BCI Senior Content Writer Chelsea Adams. One of our most read posts of 2015, it helps you see the mobile search experience through the eyes of your customer and provides valuable customer-friendly navigation tips so you can “keep Joe and the rest of your inbound traffic smiling.”
Chelsea Adams points to Bruce Clay, Inc.’s navigation along with REI, LA Times and Firestone Tires for examples of navigation best practices for mobile.
Preparing for Mobilegeddon also meant updating our popular SEO guides to reflect the latest information about mobile. For example, we revamped our popular “SEO 101: The 29-Point SEO Checklist,” with a new SEO to-do item.
Scroll to #26: “Review Mobile Usability Issues” to see how to check if your site is even performing well on mobile devices. It’s a great place to start if you’re new to the mobile journey as it introduces you to the Mobile Usability Report and the Mobile-Friendly Test, a simple way to find out if you have what it takes to satisfy Google’s mobile criteria.
The Mobile-Friendly Label
When some results get a “Mobile-friendly” label and other results get different notation, is one better than the other? Maryann Robbins explains.
As a result of our prep work, clients began taking and passing the mobile-friendly test, until we noticed a pattern. Sometimes the mobile-friendly label didn’t show up in Google search results, even when a site passed Google’s exam.
Our Senior SEO Consultant Maryann Robbins researched the problem, compared notes with industry thought leaders, and came up with examples of why certain pages might not have the mobile-friendly annotation.
The timely results were published in the helpful post, “Why is My Mobile-Friendly Label Missing in Google Search Results,” a great resource to visit if you’re experiencing the same issues. This was also a very popular Internet marketing blog post of 2015.
The Big Day
And then the big day came. On April 21, 2015, as promised, Google rolled out its mobile-friendly update. The update rewards mobile-friendly sites in mobile SERPs, providing a boost to beat their closest competitors. Our clients came out ahead on the other side because of strategic planning and preparation.
Shortly after “Mobilegeddon,” Google told us that they created a way for web pages to be “faster and lighter,” in an effort to speed up the mobile search experience for people with slow connections. What perhaps wasn’t so clear was that Google wanted (and wants) this so bad that it’s willing to do it for you.
That’s when our SEO Analyst John Alexander stepped up to write “Google Wants You to Make Your Site Faster or They’ll Do It for You. Will You Like the Result?” This popular article provides a picture of what Google wants to do (hint: it has to do with transcoding) and helps you weigh the pros and cons to answer that question for yourself.
Google reps have already said that Google’s primary initiative in 2016 is to make sites faster by encouraging the adoption of AMP (Accelerated Mobile Pages).
The push to create a customer-friendly mobile experience continued to change nearly every aspect of SEO this past year, including the way URLs are featured in the mobile search results.
Paula Allen explains how to optimize mobile breadcrumbs so a long, convoluted string turns into a cleaned-up and easy-to-read breadcrumb in her post “Google’s New Mobile Breadcrumb URLs.”
In April, Google told us that mobile search results will now appear with the “real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.” Immediately we saw potential here, agreeing with Gary Illyes’ point, that this was an opportunity for websites to use Schema.org structured data to customize displayed breadcrumb URLs and site names.
Written by our Senior Technical Writer Paula Allen, “Google’s New Mobile Breadcrumb URLs: Making the Most of Your Site Name & URL Structure” details the changes and offers useful tips on how to use these changes to your website’s advantage.
Mobile PPC
In February of 2015, Google introduced call-only campaigns in AdWords, and shortly afterward we published “Tips for Getting the Most out of Call-Only Ads in Google AdWords,” written by former BCI SEM Analyst Jack Van Leeuwen.
What makes this article unique is not that it includes easy instructions on how to setup a call-only ad (although that information makes it helpful), but that it features insider tips based on “data and testing” we conducted for our PPC clients. For example, did you know there was a way to get more “granular control of the different bid and keyword strategies” of mobile preferred ads and call-only ads? Yup, there is, and the answer is in the article.
While we updated some of our digital marketing guides to include mobile sections, 2015 was also the year we found it useful to create new guides — such as our “Guide to Mobile PPC Opportunities” written by yours truly — that reflect just how valuable the mobile customer is to the pay per click advertiser.
This guide is helpful to both new and seasoned advertisers and provides clear instructions on everything from how to locate your mobile audience to how to monitor cross-device conversions. It also shares useful PPC tips on keyword research for mobile and features clear descriptions of all the mobile ads and extensions.
Be Useful: Content, Social Media, and Serving Your Customers
In addition to mobile campaigns, the development of content and social media strategies are also focused on improving the customer experience. Google ended the year on that note, releasing an updated version of its Search Quality Rating Guidelines with its heavier emphasis on usefulness.
Paula spells out all you need to know that’s included in the 160-page guide in “2015 Search Quality Rating Guidelines Checklist: Aligning with Google’s Focus on Usefulness.” Content and the websites they appear on have to be helpful.
Of course there are challenges to writing useful content. Ever heard of writer’s block? In one of this year’s popular blog posts by Director of Training Mindy Weinstein, “Creating Content for a Boring Industry? No Problem,” we address a very common obstacle for content writers and online marketers – writing for a boring topic. The article offers three powerful tips on how to craft engaging SEO content regardless of what you’re writing about.
Kristi Kellogg shows you how the free Single Page Analyzer can help you examine various elements of your content and compare it to SEO best practices.
But how do you know if your content is really useful to your target audience and the search engines? There’s an SEO tool for that.
In a unique demonstration of the SEOToolSet’s Single Page Analyzer, Social Media Editor Kristi Kellogg shows you how this handy tool can help you examine various elements of your content and compare it to SEO best practices.
“The Power of a Page Analyzer: I Ran ‘The Great Gatsby through an SEO Tool & This Is What Happened” reveals valuable insight such as the novel’s reading level, the most commonly used words on a page (categorized by one-, two-, three- and four-word phrases), how those words relate to one another, the topic of each page, and more. In addition to highlighting the power of the tool, the article is a fun read for literature lovers, especially fans of F. Scott Fitzgerald’s classic novel.
But there comes a time when every business owner and digital marketer is ready to hire a professional content writer – someone educated and experienced in the craft. That’s when you can rely on Kristi’s article “15 Content Writer Interview Questions You Need to Ask” to help you find the perfect professional to join your in-house Internet marketing team. In fact, we use these questions to hire our own writers, so we know you can depend on them to hunt down great talent.
Conquering SEO and PPC Waves of Change
As we look back at the most popular blog posts of 2015, we see a clear picture of the customer. Today the customer experience is the core of nearly every marketing strategy and campaign. For us, this means you are the center of everything we do. We hope to be with you throughout 2016, too, as we work even harder to predict industry trends, shifts, and continue to fine-tune your websites to reflect the latest and established marketing best practices.
H.G. Wells said, “Adapt or perish, now as ever, is nature’s inexorable imperative.” How true this is for the digital marketing world! We work to do more than adapt, but to take advantage of change to become better than your competition.
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Digital Marketing in 2016, Trends and Lessons from the Past
In 2016 and beyond, social media will continue to dominate the online world, so marketers must put more of their efforts in integrating social media into …
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понедельник, 28 декабря 2015 г.
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TCG is looking for a Digital Marketing Manager. … we provide our candidates with access to online skills training and a …
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6 Skills That Make You a Successful Online Marketer
In today’s totally digital and instant-information world, businesses who do not have a successful online marketing strategy are going to be completely …
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Dental Online Marketing Whitepaper
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How Important Are Customer Reviews For Online Marketing?
If you’ve ever bought anything online, you’ve encountered a typical online review. You might have found an aggregated “star” rating for a product you …
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The Company offers Domain Name Registration and Services, Do-It-For-Me Web Solutions, Do-It-Yourself Web Solutions and Online Marketing …
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How a Growing Franchise Builds Its Brand Through Local Marketing
What role does Direct Energy play to help franchisees get the most out of online marketing? We know that people are making purchase decisions …
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Many online marketing trends are just that — trends. They rise, they fade, they die. It’s one of the most frustrating things about marketing. You spend all …
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How To Achieve Industrial Marketing Success In 2016
A shift from traditional to online marketing media might sound intimidating. After all, most of the industrial sector has been marketing the same way for …
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12 Content Marketing Lessons Learned in 12 Years of Blogging
Happy 12th Birthday to TopRank Marketing’s Online Marketing Blog! In Malcom Gladwell’s book, Outliers: The Story of Success, he mentions the …
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How To Improve the ROI Of Your Content Marketing
While 30% of all marketers reported that their efforts were effective, this … to research done by Small Business Trends and Online Marketing Coach, …
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Marijuana Company of America Selects ApogeeINVENT as Its Marketing and Applications D...
ApogeeInvent is a client-focused web development and design company that develops software systems. Their core Internet Marketing applications …
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Online Marketing Manager
Having opened for its first customers in January 2012, LeoVegas is now Europe’s leading mobile casino and has been internationally acknowledged …
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Update: Baidu, Inc. Short Interest Disclosure
It designs and delivers its online marketing services primarily on its Baidu.com Website to its online marketing customers. During the year ended …
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Proceed Innovative Named Among the 20 Most Promising Web Development and Design Solution ...
Proceed Innovative, an internet marketing firm based out of the Chicago area, was recently named to CIOReview Magazine’s list of the 20 most …
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'Outsiders' marketing revs up
26) has begun its marketing efforts, including the distribution of the show’s press … A viral online marketing campaign for “Outsiders” has also begun.
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Dos and don'ts for marketing: Strengthen your online presence
Your marketing coordinator should monitor your online presence constantly so it can deliver maximum practice growth. Roger P. Levin, DDS, is the …
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воскресенье, 27 декабря 2015 г.
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Business Buzz: Targeting mobile users
This is also going to lead to much more competition in the online marketing sector, and companies with a successful strategy and updated system are …
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The ultimate guide to getting online advertising results in 2016
Pay to play. A very popular phrase among the 21st century businesses. Too bad no one taught the kids who were picked last in kickball this term.
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Colorado Springs company introducing social media for introverts
… Range, but he is seeking outside investors to expand Logic Central Online’s marketing and advertising staff to broaden its online platform and reach.
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суббота, 26 декабря 2015 г.
Digital marketers unite at Canadian Internet Marketing Conference 2016
The fresh-faced industry meeting has only been around for one year, but has attracted speakers from some of the world’s most well-known brands for …
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пятница, 25 декабря 2015 г.
My Complicated Relationship with No Longer Being CEO
It’s been 22 months since I stepped down as the CEO of Moz and turned over the role to my longtime Chief Operating Officer and close friend, Sarah Bird. Since then I’ve recovered from depression, traveled to and keynoted dozens of events, started (and now nearly completed) a new product with a small team at Moz, and kept up my usual tasks – Whiteboard Friday, blogging, SEO experiments, chairing Moz’s board of directors, evangelizing TAGFEE, feminism, and diversity, and being the best husband I can to Geraldine.
Waiting backstage before my closing talk at Mozcon Seattle, July 2015 | (photo credit to Rudy Lopez)
When I stepped down, I changed my title to “Individual Contributor,” an homage to the dual-track system we established at Moz that I so strongly believe in. I only have a single direct report these days, Nicci, my amazing executive admin. The rest of my contributions are as an advisor, evangelist, content creator, board member, and product designer for our Big Data and Research Tools teams (not the UX/UI kind, but the strategic “this is what we’re gonna build and why” kind).
In many ways, it’s a dream job. I’m well paid. I have great benefits. I’m challenged. I work with people I like on projects about which I’m passionate, and most importantly, I get to help people do better marketing…. But it is an immense shift from being CEO. That’s what I want to write about and share today – the difference.
There are two sides to my relationship with the CEO role, and I think I can best sum it up in an oft-repeated exchange I’ve had the last year:
Them: “So, how do you like not being CEO anymore?”
Me: “A lot of it is great – less pressure, fewer meetings, less dealing with people problems, and more doing the work I love.”
Them: “If you had it to do over, would you step down again?”
Me: “I don’t think so. It’s something I regret.”
Them: “Wait… But you just said…”
Me: “I know. It’s complicated.”
There are a great number of things I love about not being CEO. Almost all of it fits under the auspices of freedom. I’m (mostly) free to do the things I believe I’m best at, and to let other folks handle things at which I struggle and don’t have passion for. I’m also deeply thankful to Sarah, who I think has done a great job through an extremely difficult time leading the company and getting us back to growth after my missteps in 2013.
Sarah at Mozcon Ignite (on stage at Benaroya Hall) in Seattle, July 2015
On the flipside, there are four big reasons I feel regret and frustration over the change in my role:
- The catalyst for stepping down was my mental and emotional condition. I regret being unwell and feel anger and resentment at myself for having that weakness (even though I know it’s something I may have been unable to control). I frequently wonder whether my illness sparked the problems at Moz or if causality goes the other way.
_ - As CEO, I was perceived to be responsible for the successes, failures, and decisions of the company, and indeed, I had the direct ability to influence those things. As an ex-CEO and founder who’s still actively with the company, those perceptions (both internal and external) haven’t faded much (especially in the web marketing community). I’m still often on the receiving end of that perceived responsibility (certainly from myself, but plenty from folks around the marketing, tech, and startup worlds), but my ability to influence and make decisions is massively diminished. Being perceived as accountable for things that feel outside my control is a deeply frustrating experience.
_ - I feel tremendous guilt for putting Sarah and all of Moz in the frustrating position it was left in following my last 6 months as CEO. I’ve documented those mistakes in the past, so won’t rehash them here, but I’ve been unable to forgive myself for the foolish, avoidable lapses in judgement and execution. I have to keep listening to this story in my head for a while longer, and I’m scared that, if Moz doesn’t reach its potential, I’ll be listening to it for the rest of my life.
_ - My poor decision-making at the end of my CEO tenure created a legacy that’s stuck around and (probably deservedly) hurt my influence at the company. It’s no fun knowing that some of your co-workers think you’ve done a bad job and are less likely to trust your input or advice in the future. For me, that’s how a fair number of interactions feel, and I have had very direct conversations with Sarah about this. I tremendously appreciate her candor (and those of my other colleagues who’ve been straightforward about this issue), but it only makes me regret the past and wish for the ability to change it more.
That said, I think these last (almost) 2 years have been an incredible opportunity for me to learn what it’s like to be an employee and to live on the other side of the management/individual contributor ecosystem.
Most folks assume that despite no longer being CEO, my position on Moz’s board of directors, on our executive team, and as a founder mean that I still have a tremendous amount of influence over Moz’s day-to-day and high-level strategic decisions. But, by and large, that’s not accurate. My influence on most things Moz, with a few exceptions, is limited to being a single voice in a crowd of many.
One of the most impressive things about Sarah taking on the CEO title was her total embracing of the role’s duties and abilities. She quickly shifted how we planned projects, how we prioritized products and quarterly cycles, how we determined who would work on what, how we measured progress and engagement, and Moz’s organizational structure. She shifted who reported to her (and how). She formalized many informal processes and moved fast to make Moz emulate some of the larger companies in Foundry Group’s portfolio like ReturnPath and Rally (after building relationships with those CEOs and teams). And, she changed a lot of how Moz’s power structure worked – from a centralized source when I was CEO (basically, a 5-6 person executive team that made/approved a majority of the company’s high-level decisions) to a much more distributed, cascading set of responsibilities by product and department.
I was skeptical about a good portion of these changes. And, while I worked to keep my disagreement just between us, I’m sure at least some signs of my displeasure and frustration spilled over to the team. I dislike formalized processes, rigidity, and anything that feels overly corporate or hierarchical.
Taken from Flat Will Kill You, Eventually: Why Every Company Needs Structure by Mark Nichols, Nov. 18, 2015
I think, to be frank, I was also deeply selfish. I wanted Moz to be the kind of place I wanted to work, not the kind of place most likely to succeed with the team we had or were hiring, not the kind that fit best with what Sarah wanted, but my own little creation where things were weird and different and Rand-like.
I sometimes sit in meetings that feel, to me, insanely frustrating and pointless, corporate and inauthentic, and think “This isn’t what I wanted… Why did I create this?… Me of 5 years ago would hate the me of today.” That self-centered attitude is awful, but sometimes, I can barely hold those thoughts back, and have to leave a room to avoid breaking down. It feels like there’s a bull in my head, filled with self-loathing, rushing into the all-too-vulnerable walls I’ve erected to keep it chained in.
It takes concerted effort to remind myself that just because I’m unhappy about a process or don’t see the value in it doesn’t mean that’s true for others. And I cannot argue with the results. Moz’s teams work together better now, at nearly 200 employees, than at any time since we were a company of <50 people. Morale feels to me as though it’s stronger than ever. Cross-team initiaves and the pace of software releases are at an all-time high. Errors, downtime, and broken systems still plague us badly, but recovery times are way better than they’ve ever been, and processes for identifying and fixing these is dialed in.
Anyone who knows me knows I’m a harsh critic of Moz, as I am of myself. The things I hate most in myself are often reflected to me in Moz’s own stumbles over the years. I perceive those flaws as magnified, and conversely see our good qualities as never good enough. Yet, even I can admit that we are a better company today that at any time in my last 2 years of CEO-ship.
The greatest gift of this period, though, has been exposure to the experience of being an employee, and the empathy that brings with it. I’ve:
- Felt the fear of worrying about getting fired, stressing about our finances (irresponsibly, I have barely one year’s salary in savings), and wondering if I could ever find another job that would want me knowing what an awkward liability I might be.
- Had conversations with co-workers as a co-worker, not a CEO. Those have been incredible – enlightening, sometimes reinforcing things I believed but couldn’t prove and other times wholly negating my assumptions.
- Experienced the deep frustration of disagreeing about big, important decisions, having no power to change them, and settling into the role of supporting them despite my reservations.
- Spent hours doing work I hate (which is nothing new – as CEO I did plenty of I hated) and whose purpose I can’t understand (that has been entirely new).
- Worked with people I thought were wrong fits for their teams and the company, and been told to suck it up because they weren’t going anywhere.
Having never worked anywhere else in my adult life (apart from a couple retail jobs in college), these new professional experiences have, I think, made me a better future CEO, and a better person all-around. It’s hard to have real empathy for something you haven’t personally gone through and until the last 22 months, I’d never worked directly for someone in a formal setting like Moz with a real risk of losing my job if I didn’t do what was required of me.
Let me be clear – Moz is a WAY, WAY less corporate, inauthentic, frustrating place to work than anywhere else I’ve ever heard about among tech companies our size. My friends from other mid-late stage startups laugh at my complaints, as well they should, and most Mozzers just tell me how lucky we all have it compared to what’s out there. As a consultant for the first 8 years of my career, I agree that there’s nothing like the bureaucracy, politics, or throwaway work I saw at larger companies inside Moz… I’m just extremely, overly sensitive to even a hint of going in that direction, and when I feel us tilting that way, I go a little crazy.
But in my saner moments, I know that my sensitivity is, in part, a reaction to the guilt and shame I feel from the past, along with a pride I take in wanting Moz to be somewhere different, somewhere amazing, and somewhere that reflects my peculiar values. My best self – the version that can be reflective and patient – knows that Sarah is building Moz to be what she wants, and that’s what good CEOs are supposed to do. My job is to support her, to see her vision through, and to get out of the way when I can’t be a positive force in that trajectory. I think anyone inside or outside the company can easily see how much better off we are today than we were two years ago – for that, I’m immensely proud of and thankful for Sarah’s great work.
Rand and Si at a tiny farmer’s market in Flemington, NJ, August 2015
The picture above is of me and my grandfather, Seymour (Si) Fishkin. In the first 4 years of the old SEOmoz blog, he was a major contributor to the company – helping me learn how to read patent applications, how to understand the math of Google’s PageRank algorithm, how to explain the principles of information retrieval systems, and how to be a good person. I remember one night, while I was staying over at my grandparents’ house in New Jersey, he read a blog post I’d written about a debate in the SEO world.
He was slow to give me feedback, but when he did, it was critical. My grandfather felt that instead of explaining my argument, I was writing as though I had some innate authority and that readers were to believe my position simply because I was the one expressing it. He explained that with a few tweaks and a bit more work to justify the reasons for my perspective, the post could go from haughty and overbearing to humble and helpful. I changed that post, and I’ve been trying to keep his advice in mind ever since – to show people my work and my reasons rather than just tell them to believe me. I think that approach has been a big part of Moz’s success over the years.
It’s also how I’m trying to think of this opportunity – a chance to be a more humble contributor to Moz, to learn from my mistakes and hopefully, earn back the trust and respect of the team around me and of the customers I disappointed. Someday, (hopefully many years from now after Moz’s stock has become shockingly valuable) I want to start another company. When I do, I think I’ll be able to apply the lessons learned and empathy gained from this experience to that one. So, while I’m deeply regretful of the past and resentful of my actions, I’m also thankful for this chance to learn and grow.
Ultimately, I’m not regretful about no longer being CEO; I’m upset and sad about why the transition happened, and about how poorly I prepared myself for the change. But today, I have a great job, a great CEO, and a chance to learn. Like I said, it’s complicated.
The post My Complicated Relationship with No Longer Being CEO appeared first on Rand’s Blog.
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2015: The Year of Video Marketing (Infographic)
2015 brought a large scale expansion to the already popular online video space: Everyone from content marketers, to internet users, and social …
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Daybreak of Change – Cellular Web Advertising Business Sample in China
The dawn of the era of mobile internet is showing, does it mean China’s marketing sector is ready to enter a new era? Mobile advertising market in …
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Online Marketing News: Bing's Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored
This week’s top Online Marketing News from @TopRank - Bing’s Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored.
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Janitorial Service in Concord, CA, Launches New Web Site, Joins Growing Web Marketing Trend
The latest business in the Concord, CA, region to test the online marketing waters is Russell Janitorial, which offers residential and commercial …
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Data-Driven Marketing Is Music to Pandora's Ears
The Internet radio company leverages customer usage and demographic data to attract … Our marketing campaigns are highly data-driven. And given …
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четверг, 24 декабря 2015 г.
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5 Fabulous Holiday Marketing Images From Jewelers
But in the social media age, the images jewelry brands and retailers are producing—as showpieces for print ads and online marketing efforts—are as …
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Online service providers on their toes after the court ruling against Prachatai's webmaster
Apisilp Trunganont, co-founder and chief technology officer at Internet Marketing, the operator of Thailand’s largest web-board pantip.com, said that on …
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Online Marketing Firm fishbat Shares Top 3 Digital Marketing Developments Of 2015
24, 2015 /PRNewswire-iReach/ – fishbat is a leading social media agency which combines proven Internet marketing strategies that include search …
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Last Minute Holiday Online Marketing Tips and Other Holiday Marketing News
Welcome to a special edition of The Friday Five. This week all five curated stories will have one thing in common: The holidays and marketing during …
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Latest Analysts Reports On Web.com Group, Inc. (NASDAQ:WWWW)
07/31/2015 – Web.com Group, Inc. was upgraded to “buy” by analysts at … It offers Online Marketing Services, such as search engine optimization …
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The Rise of Social Influencers and the Road Ahead
The banner ad is a perfect example of this. The slithering box appearing on web pages used to be a recognized and reliable tool for online marketing.
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How One-on-One Marketing Technology Personalizes Customer Engagement
… service to individual preferences. The following are a few one-on-one marketing tactics you can use to boost your online customer engagement.
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First Page Google Helping Businesses on the Gold Coast Get Great Online Traffic With Innovative ...
This has been possible because the company makes use of innovative internet marketing ideas and uses the means of social media marketing to …
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Online Marketing Teams Are Getting Into the Holiday Spirit (10:54 am)
Forex and binary options marketers explain their Christmas campaigns as well as how they handle holidays in general.
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ThinkBIGsites.com Named Third Best Search Engine Optimization Firm by topseos.com for ...
The recommendations are revised each month based on the assumption that the online marketing industry changes over time. Companies are …
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New Marketing Tactics from Appliance Repair Business in Cambridge, MA, Work to Boost Local ...
To boost the area’s economic growth, Service Today Appliance Repair is teaming up with the online marketing specialists at Prospect Genius to …
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How to Plan a Marketing Budget
If your target customers are online all the time, you should probably plan a marketing budget which favors online advertising over print. If they are …
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Dawn of Change - Mobile Internet Marketing Industry Pattern in China
BEIJING, Dec. 24, 2015 /PRNewswire/ – In 2014, Mobile Internet ad spending in China almost tripled compared to the previous year and reached …
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A fast-growing international services company is seeking a dynamic ONLINE MARKETING ASSISTANT who: 1) Is very smart, driven, and ambitious 2) …
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We are seeking an Online Marketing Analyst to join our Digital Marketing team. The Online Marketing Analyst is responsible for managing our paid …
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Account Manager with online marketing expertise, W Communication Agency
Account Manager with online marketing expertise, W Communication Agency. Do you consider yourself a wizard when it comes to online marketing?
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US regulators push for distinction between online ads, articles
SAN FRANCISCO: With marketers creating online ads that are meant to blend in as real news stories, US regulators are trying to make sure Internet …
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Locals making waves in an entrepreneurial age Part One: Content marketing and consulting
This week we speak with two professionals who market web content and consult others in promoting business, especially online. As with anyone …
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72: Internet Marketing Mastery with Los Silva
Internet Marketing Mastery with Carlos “Los” Silva who is rightfully considered one of the world’s top experts business marketing trainers in the world.
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Digital Marketing: What to Expect in 2016
Today, there’s an almost unimaginable amount of data and new technology available to help companies better market to their customers and …
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2016 WALK FOR HUNGER ONLINE MARKETING ASSOCIATE
The Online Marketing Associate will assist in planning and publicizing the Walk for Hunger, a 40,000+ person event that raises over $3 million …
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The 5 most inspiring personal finance stories of 2015
But Springer took the last $500 in their savings account, enrolled in an online business and marketing webinar and six months later developed a …
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Chinese Internet Retailer Alibab…
Internet marketing in China – dominated by Alibaba – has taken off beyond the wildest dreams of its owner, although there seems to be plenty of room …
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3 Digital Marketing Strategies Every B2B Company Should Adopt
However, SEO techniques have undergone significant changes over time and even though they feature heavily in any online marketing mix, they are …
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What We Learned in 2015: Your Favorite Experts Share
What We Learned in 2015: Your Favorite Experts Share was originally published on BruceClay.com, home of expert search engine optimization tips.
If you could share a New Year’s toast with anyone in digital marketing, who would you wax poetic with? Year’s end is a romantic time for remembering the people who touched your heart and mind, the lessons you learned, sometimes the hard way, and the promises you want to make to yourself as you internalize those lessons. Wow, that was super sappy. A romantic time of year, right?
Collectively, BCI celebrated many exciting milestones, including the release of a free crowdsourced disavow files management tool, the acquisition of two shiny new VPs, and nine straight years as an INC 5000 company. Building on these achievements, we expect great things from 2016.
On an individual level, there are those among us who still sense room for growth and, to that end, invite the wisdom of those we admire. And so we asked those whom we respect to share their lessons and resolutions with the search and social marketing community. We asked some of our favorite experts in digital marketing to answer one or both of these questions:
- What’s one thing you learned in 2015?
- What’s your resolution for 2016?
Read what Neil Patel, Lisa Barone, Larry Kim, Joanna Lord, Tim Ash, Michelle Robbins, Eric Enge, Mike King, Lisa Buyer, David Amerland, Cindy Krum, Dr. Pete and many more digital marketing industry darlings had to share.
Larry Kim
Founder and CTO, WordStream
@LarryKim
This year my kid (#ppckid) turned 1 so I’ve been learning a lot about sacrifice and love and getting a different perspective on work and life. Next year in terms of work, I’m going to focus more time and energy on learning mobile apps, online video, and Facebook/Instagram ads.
In 2015, Larry Kim was named the Search Personality of the Year at both the Landy Awards and U.S. Search Awards.
Casie Gillette
Director of Online Marketing, KoMarketing
@casieg
What’s one thing you learned in 2015?
Honestly, I think the biggest thing I’ve learned this year is how much faster changes are happening in search. It’s always felt as if we’d hear about changes and a year or two later we’d start to see them in results. Now it feels like we hear about changes and they’ve already happened. It’s pretty crazy! But as always, it certainly makes our jobs more interesting.
What’s your resolution for 2016?
I’d love to tell you I have some amazing resolution but sadly I’m not that cool. One thing I am focusing on in 2016 that combines both personal and professional life, is to become a better speaker/presenter. I watch people like Wil Reynolds control the stage so damn well and it makes me want to work harder on every one I give.
Ian Lurie
Founder and CEO, Portent Inc.
@portentint
#newyears resolution from @portentint “Take less stress home. More puppy breaks.” #ditto
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What’s one thing you learned in 2015?
At work: The CEO must NOT think out loud. People may interpret sarcasm as truth. Mayhem results.
At home: My family is awesome. I hope this doesn’t sound corny. This year had some of my lowest and highest moments as a CEO and a human being. They kept me going by maintaining mood and routine through it all.
What’s your resolution for 2016?
At work: Spend more time with my team while they do their thing, as opposed to meetings in my office. No micromanagement! Just be available to answer questions, in person.
At home: Take less stress home. More puppy breaks.
Andy Crestodina
Strategic Director, Orbit Media Studios
@crestodina
What’s one thing you learned in 2015?
I’ve always known that building your network is important. But this year taught me the value of networking for marketers. The quality of your content is all important, but the quality of your network is a close second.
I’m not talking about the size of your following. Long before 2015, I knew that large followings aren’t as useful as they look. I’m talking about high-value relationships. People who can really help and are excited to do so. Why? Because they’re my friends. Because I want to help them just as badly.
Collaboration is the key to both content creation and content promotion!
I’ve gotten more done, more efficiently and had more fun doing it, by collaborating with other marketers. It was a year filled with lunches, phone calls, events, mastermind groups, slack boards and office hours.
I’ve made people the priority. I meet with and talk to other marketers every single day, and it’s done wonders for our business, my career and my personal life.
I’m with Andy. “In 2016 I’m going to pick up the phone, smile and dial #outboundmarketing”…
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What’s your resolution for 2016?
I’m going to do outbound. It sounds crazy for someone who has focused on content marketing for the last eight years, but it’s time.
There’s a ceiling to search. You’ll never get more visitors than the total volume of search for your targeted phrases. What about all the wonderful companies I’d like to work with who aren’t searching and aren’t on our list? How can I connect with them?
I’m going to pick up the phone, smile and dial.
Of course, content and teaching will still be a big part of the plan. I’m not going to become a telemarketer, cold calling with a sales pitch. I’m going to call people and invite them to come to one of our events. I’ll offer to help them with search marketing and content strategy. I’ll offer to help set up their Analytics and make better decisions through data. The call will just be the beginning of a long process of networking and building relevance. Our events and newsletter will be critical parts of that process.
I’m ready to do outbound. You can only catch so many fish with a net! I’m going to hunt with a spear …
Joanna Lord
Vice President of Marketing, Porch
JoannaLord.com
Top 2015 lesson: It’s all about the people -@joannalord
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Every year brings a lesson and 2015’s top lesson for me was “it’s all about the people.” I spent a lot of time this year both professionally and personally reflecting on the people in my life and how thankful I am for them. This industry, our teams, our friends and family — they really are everything. Anything else is just a side note … It’s all about the people.
Eric Enge
Founder and CEO, Stone Temple Consulting
@stonetemple
What’s one thing you learned in 2015?
On a digital marketing level, one of the great things I learned about is that Google’s featured snippets represent a new type of SEO opportunity. Basically, optimize your page in the right way, and you might be able to get a featured snippet result, and that can get you a big lift in SEO traffic for that page.
You can read more about this in an article I published recently on Jay Baer’s site called How Rich Answers Provide a New Approach to SEO.
On another note, we saw tremendous growth at Stone Temple Consulting in 2015, and it really provided a strong reminder just how important the people you have in the company are. We have an amazing team here, and I’m proud of each and every one of them.
#2016 #newyears resolution from @stonetemple: Get into advanced math. “Machine learning is here to…
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What’s your resolution for 2016?
I’m going to go back to my roots for a bit. I’m actively digging into machine learning, and that’s causing me to start making use of advanced math again, which is something that I’ve not done in a long while. It’s a great deal of fun!
The reason I’m doing it is that machine learning is become quite real. Google is using is in their RankBrain algorithm, Facebook is using it to develop computer vision, and many others are making real advances with it as well.
Machine learning is here to stay!
Mark Traphagen
Senior Director of Online Marketing, Stone Temple Consulting
@marktraphagen
What’s one thing you learned in 2015?
One thing I learned in 2015 was really more of a confirmation of something I already believed: content marketing is not for the lazy or faint of heart. It really is more than ever a matter of “be all in or get out of the game.” Half-hearted, churned out content-for-content’s sake not only doesn’t cut it any more, it can actually be detrimental to your brand, as consumers become more accustomed to getting ultra high quality, extremely useful content from others.
If you’re going to be in the content game, you should be prepared to invest significant assets into it. That might be a bitter pill for many businesses, but the good news is that those willing to make the investment are reaping huge rewards, especially as search engines and social media outlets are getting a lot choosier about the content they push.
#2016 reolution from @marktraphagen: “be more data informed.” #ditto
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What’s your resolution for 2016?
My resolution for 2016 is to be more data informed. While I don’t believe that data and metrics ever show the whole picture, I’m sure that without them I’m missing many opportunities. In my position directing the marketing efforts of Stone Temple Consulting, I have to have good information about what is working for us and what isn’t. So in the coming year I’m dedicating myself to increasing my knowledge of how to use analytics and other data tools so I can do a better job of setting intelligent direction for my team.
Kelsey Jones
Executive Editor, Search Engine Journal
@wonderwall7
For the last few years, I’ve been both preaching and reading about quality over quantity when it comes to content. However, this year, I’ve been blown away by the content I’ve found and read online. Some articles on Medium or This. are the best pieces of writing I’ve read for years, yet I seem to discover them every day. As a writer (and editor), this makes me so happy. Amazing content has finally found a home on the web (instead of poor writers pitching newspapers and magazines for years, waiting for editors to recognize their gifts).
This is a valuable opportunity as writers, editors, and marketers, and we shouldn’t waste it. This has inspired me to expect more from our contributors at Search Engine Journal and more from myself. Why write a simple post about Facebook, when you can do a 1,900 word post with 12 case studies of real companies that did something extraordinary, giving readers actionable steps from these real examples?
So, for 2016, I will continue to be a passionate advocate for amazing content that gives you goosebumps, and I hope you all do the same!
Mike King
Founder, iPullRank
@iPullRank
This year really reinforced the value of client relationships, building redundancy within client teams and making sure to truly spend the time it takes to make the bond strong between our teams. You can do the best work in the world, but it doesn’t matter if you don’t have the right people talking to the right people on a regular basis.
I don’t really believe in resolutions. I find it irrational to think that a new year means we have a magical opportunity to be different. You can decide to be different right now, so why not do it … right now? So my goal right now comes out of a conversation that I had with Casey Henry at HubSpot. We were talking about how agency people are generally not good at execution. I think we’ve got the Strategy thing locked up, and we do execution pretty well, especially given our size, but I want us to become the best there is at executing.
Bill Slawski
Founder, SEO by the Sea
@bill_slawski
One thing I learned in 2015 was how much Google seems to like structured data. Link-based query results seem to be giving way to knowledge panels and question-answers and snippets that are filled with facts. How a website or entity is represented in search results is undergoing a transformation from the days of 10 blue links. Learning about ontologies that express the nature of and properties of entities and how different entities are related is a new way to think about what websites or webpages might be about; and an important change. Being able to perform entity audits for a site is something new that may become as important as keyword research.
#2016 resolution from @bill_slawski: perform entity audits; they may become as important as keyword…
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My resolution for 2016 is to transform how I think about entities on the Web to improve how a Google or a Bing or Yahoo might connect information about those and index them, and represent them within search results.
Lisa Buyer
Founder, The Buyer Group
@lisabuyer
What’s one thing you learned in 2015?
When used in excess, social media (for business and personal) can cause temporary insanity, burnout and unnecessary stress.
2016 #newyears resolution from @lisabuyer: advocate positivity, productivity, mindfulness &…
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What’s your resolution for 2016?
Be the change I want to see in the social media world by advocating positivity, productivity, mindfulness and balanced best practices in business.
Jim Yu
Founder and CEO, BrightEdge
@jimyu
What’s one thing you learned in 2015?
2015 was the year that content marketing hit a production versus performance tipping point.
One in six enterprise organizations now spend over $10 million annually on content marketing (source CMI). However, the massive volume of digital content being produced — such as blog posts, whitepapers, images and videos — has actually fragmented consumer attention.
Organic search has been proven to be the largest driver of website traffic to businesses and engagement the key to unlocking content performance success. In fact, according to BrightEdge proprietary research, for B2C industries, only 1 in 5 pieces of content from brands is engaged with. For B2B industries target audiences engage with only half of branded content.
2015 #contentmarketing lesson from @jimyu: only 1 in 5 pieces of content from brands is engaged with
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What’s your resolution for 2016?
My goal for 2016 is to continue to help marketers, business leaders and the community build successful business through increasing revenue from their search, content and digital marketing programs.
In 2016 businesses, across multiple industries and of all sizes, will demand to see return from their content marketing investments. I will be spending lots of time with business leaders and marketers helping them rise above the clutter of the web. In 2016 it is imperative that marketers effectively target demand, optimize content and measure the results. Determining what really drives intelligent content performance in 2016 will allow brands to run their digital content marketing programs by the numbers.
You can read more on content performance marketing research and best practice, complementary to download:
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David Amerland
Author, Speaker, Analyst, DavidAmerland.com
@davidamerland
What did I learn in 2015? Fear can be paralyzing. I advise companies that make multi-million dollar decisions. Some of these have tens of thousands of staff spread across continents. The speed at which social media changes their target audience and the depth of internal change they need to undertake makes it difficult for them to move forward and a lot choose to actively move back, hoping that they will experience a rise in fortunes by simply redoubling the same, marketing efforts they used so effectively in the past. As a result we now have a halfway world where some companies are seizing the moment and are moving ahead experimenting with ways that will help humanize them and still maintain efficiencies of scale in their marketing, while others are returning to the top-down marketing practices they knew with a vengeance hoping that the minor cosmetic changes they are making will be sufficient to revive the value of their brand.
2016 #newyears resolution from @davidamerland: Be more patient. Find both fun and value in what I…
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My resolution for 2016 is to be more patient — I have always wanted things to move faster. Change to happen sooner. Business people to be braver. It ain’t happening. So I am rolling with the rollbacks and the slowdowns and simply making the most of it, trying to find both fun and value in what I do every step of the way.
Keri Morgret
Content Manager, Inbound.org
@kerimorgret
One thing I learned in 2015: Find or make your own tribe! As a new parent with no extended family nearby, and as a remote contractor, making a conscious effort to connect with my peers has become vital.
My 2016 resolution is to stay on top of both my personal and professional email inboxes.
“My 2016 resolution is to stay on top of both my personal and professional email inboxes.”…
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Neil Patel
The one thing that really hit me in 2015 is that links aren’t everything. In the previous years when I built links to sites they would rank much more quickly than they did in 2014. It’s more important than ever that you diversify how you are growing your search traffic. From leveraging content marketing to creating free tools, you have to go above and beyond to rank well these days.
Digital marketing reality check from @NeilPatel: Links aren’t everything. Diversify how you grow…
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My resolution for 2016 is to focus on creating more free tools. Doing this should help me take away website visitors from my competitors.
Duane Forrester
VP, Organic Search Operations, Bruce Clay, Inc.
@duaneforrester
Learned:
It turns out that I am my own worst enemy. It’s easy to let our minds block us from moving forward, so choosing to do something you think might not be possible, only to realize you CAN accomplish it, is a solid way to reset your own expectations about yourself. For me this realization came after 3,000 miles in a motorcycle helmet touring the Pacific States this past summer. I knew it would be tough and I set bail-out spots along my entire route. I didn’t bail once. I went further, rode longer, saw more and experienced a wealth of richness as a result. It opened my eyes and reminded me to take risks, be daring, never say die and to get the heck over my fears.
Resolution for 2016:
#Nailit! Finish my third book, use my knowledge to help others and live a fuller life. It’ll be tough, but I can do it. My biggest focus is to talk myself around my own mental roadblocks. I can do it. I will do it.
2016 #newyears resolution: My biggest focus is to talk myself around my own mental roadblocks….
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Pamela Lund
Pay-Per-Click Advertising Consultant, ThatPamChick.com
What’s one thing you learned in 2015?
In 2015 I learned, after happily working as a lone consultant for the last 8 years, that it’s nice to have someone on your team that you can teach what you know and learn what they know. I was lucky to have Akvile Harlow working with me this year and she has pushed me to be better while showing me that I have valuable knowledge to share with others. It’s easy as an independent consultant to get comfortable working completely on your own but having the right people on your team can help you grow more than you expect.
Ronell Smith
Digital Strategist, Moz
@RonellSmith
I learned that the content creation albatross exists primarily as a result of our desire to measure areas that won’t impact business in the short-term. My focus in ’16 will be on helping brands define the right goal line so they can produce content that crosses it with frequency.
2016 #newyears resolution from @ronellsmith: Help brands define the right goals
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Akvile Harlow
Digital marketing specialist, AkvileHarlow.com
What’s one thing you learned in 2015?
2015 has been a year of many firsts. It was my first full year since taking the leap to work for myself, and that in itself was an exciting journey plentiful in challenges, lessons, experiences, and accomplishments. While I learned a significant amount, the most valuable thing was expanding my horizons to learn more about business as a whole. While my expertise lies in marketing and advertising, it was interesting, useful, and important to educate myself about other areas such as business development and accounting.
Is public speaking improvement a 2016 #newyears resolution? @akvileharlow swears by Toastmasters
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What’s your resolution for 2016?
For quite some time, I’ve been looking to improve my story telling and public speaking abilities. In order to finally do so, I am kicking off the new year by starting this resolution one month early. As a brand new member of Toastmasters International, I’ve already found it to be incredibly worthwhile and look forward to making continual progress over the next few months. If public speaking is something that you too, are looking to improve upon, I highly recommend attending a meeting in your area. Not only will you learn how to subside your public speaking nerves, give better constructive criticism, and grow your vocabulary, your overall communication skills will advance.
Marty Weintraub
Founder, aimClear
@martyweintraub
What’s one thing you learned in 2015?
Social amplification, top of funnel paid psychographic visitors expressly for awareness and socialization, is obsolete. Future social paid organic social psychographic content amplification programs are NOW about near term attributable response and THEN retargeting nurture. Content marketing is for marketers that can’t sell on one touch + a retargeting hop.
What’s your resolution for 2016?
Personal growth, happiness, authenticity, love, peace, consistent exercise, greater empathy, patience, learning more about photography and joy. Happy New Year, ya’ll. <3
Personal growth, happiness, authenticity, love, peace, exercise, empathy, patience, photography,…
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Susan Esparza
I have a vague hatred of resolutions. (“If you hate resolutions, why didn’t you pick the other question?” Because I’m contrary, that’s why.) Four years down the line from stepping away from SEO, I still firmly believe that “Your priorities are the things you do, not the things you say you’ll do.” (http://ift.tt/1OoHXiR) Resolutions are pie crust promises unless they’re borne out in action. So my resolution, if a resolution I must have, is a continuation of what I’ve been doing since 2011, adjusting my life to my priorities, not to my fears.
Tim Ash
CEO, SiteTuners
@tim_ash
What’s one thing you learned in 2015?
The shift to millennials in the workforce will be a tidal wave, with 75% of the workforce coming from that group within ten years. Time to break out the plaid shirts, beards, and craft beer brewing kits … 
Lisa Barone
Director of Strategy, Overit
@lisabarone
My resolution for 2016 is to solve the problem instead of chasing the tactic. There are always new ideas as to what is the end-all, be-all to marketing. But becoming obsessed with the tactic — content, email, automation, SEO — will distract you, not drive you. Instead, be driven by solving the problem your customers/clients face, and doing whatever is best to help them find success, even if it’s not as sexy as what’s shiny right now. More solving, less chasing.
Also, to write. I always want to write more than I did the year before.
“Solve the proble instead of chasing the tactic” — that’s @LisaBarone’s #resolution for 2016.
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Jamie Smith
Co-founder, Engine Ready
@jamiesmithnow
In 2015 I learned to breathe and meditate which was a life changer.
In terms of search marketing, I learned that display and re-marketing are a must when done right and you no longer can survive with just SEARCH ads.
My resolution for 2016 is to spend less personal time on my phone or computer. My 2016 marketing resolution is to improve my skills around user experience, conversion optimization with an emphasis on mobile advertising.
Cindy Krum
CEO, MobileMoxie
@Suzzicks
Learned: Don’t blindly trust experts. In my case, it was doctors. I had a major health episode, made worse by doctors at urgent care and an ER that sent me home and told me it was just the flu. Fast-forward to near death experience = it was not just the flu!
Resolution: Be a better boss and CEO. My company has been growing, and now I can’t just be good at SEO stuff. I have to cultivate new skills that are not as intuitive for me.
Jason Darrell
Chief Copywriter and Semantic Entity Alignment Consultant, SEOWorkers.com
@JasonD1888
Recap for 2015:
One of the biggest shifts in thinking this year is that we’re no longer just building web pages or posting to social. Rather, every time we publish, we are adding a semantic layer to our web presence.
As of now, we’re depositing those layers into Google’s Knowledge Base, helping to determine what we’re “known for.” The unknown quantity is how much Google is drawing on that base as a ranking factor today. Moreover, how important that data will be in and to the semantic web in the future.
Forecast for 2016:
2016 will be a time to take stock. Most of us acknowledge that structured data is the railroad upon which the semantic web runs. The reality is that not all clients can afford to buy the first class schema ticket.
I hope people come to realise that they (may) have all of the data they need in order for Google to rank them for relevant queries already. Yes, Rank Brain will help cut through the ambiguity. But we’re a way off realising true AI yet.
Weaving answers to relevant questions in that content — in clear disambiguated copy — will become far more important than “keyword match.”
Again: Answer questions your customers are asking. Don’t try to keyword-match questions in your content. Google wants answers. Are we clear? Awesome.
SEOs should begin to look at existing content that business owners/webmasters have already published as their on-page starting point. Rewrite that first, rather than try to create new content in the same rambling, “conversational” keyword-match style, and they’ll see more relevant results sooner rather than later.
“Every time we publish, we are adding a semantic layer to our web presence.” — @JasonD1888 #SEO
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Alan Bleiweiss
Forensic SEO Consultant, AlanBleiweis.com
@AlanBleiweiss
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I learned in 2015 that app indexing and deep linking are going to become critical for many businesses in the coming year, and that sadly, very few people and agencies in our industry are doing much about it. That tool providers are, due to fiduciary reality, waiting “until it becomes more of a trend.” Which means site owners are going to struggle to “figure it all out,” and be left guessing whether what they are doing, if anything at all, is even working well.
“App Indexing and deep liking are going to become critical in #2016” – @AlanBleiweiss
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Navah Berg
Digital Marketer, The Buyer Group
@Navahk
The most important thing I learned was recently (literally this week!), when Google shared its Search Quality Rating Guidelines for the first time, Duane Forrester said something very profound: “Be Useful” – Usefulness vs. Relevancy.
My resolution for 2016 is definitely going to focus on “usefulness.” Being more useful and serviceable will create an impact, not only at work but also in personal situations, giving more balance and optimizing effectiveness in this ever-evolving Social PR world.
Ammon Johns
Digital Marketing Specialist and SEO Pioneer, AmmonJohns.com
+Ammon Johns
A thing I learned in 2015 is that there are still too many companies worrying about Content, instead of Context. Every day I see post after post about how to create content, why to create content, or what types of content work best. All these posts have one thing in common — no matter how well they answer the question they set themselves, they are all completely useless, because it’s the wrong question.
Many companies including Google have already moved on to the fact that the right format of content is entirely dependent on context. Google’s knowledge boxes, voice search and contextual search show that they have been grappling with this change for a while.
There are times when all we want is a short answer, times when we want a deep treatise, and times when we want some of both. If a stranger at a bus stop asks me “Hey, what’s time?” he is probably just wanting me to tell him the current time. But if Stephen Hawking asks me “What’s time?” he’s probably setting up for a lecture, and wanting me to think about time itself rather than look at my watch.
The Internet contains quite a lot of people. They live in a wide variety of places, have a wide variety of interests, and so, obviously, the possible contexts for them making any particular search, or visiting any particular site, are almost limitless. The right amount, type, and even style of content is going to depend on the context.
For 2016: Websites need to be more user-oriented, more flexible, and allow users to more easily do what they want to do, rather than what we want them to do. This goes far beyond mere responsive design and should be high on the agenda for every company of every size.
.@Ammon_Johns #2015 lesson? To focus on #content above #context. #SEO #LookingBack
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Michelle Robbins
Vice President of Technology, Third Door Media, Inc.
@MichelleRobbins
One thing I’ve learned in 2015 — well not learned as much had confirmed — was that the search/digital marketing industry comprises some of the smartest, most talented and giving women and men I’ve known. The value of the relationships I’ve developed over the years — personal and professional — cannot be overstated, and came into focus for me in a significant way this year.
For 2016, I’ve resolved to spend more time bringing the knowledge and experience I’ve gained, to the young women in my community — to continue to mentor and support them on their path through high school and into college. I do believe folks “can’t be what they can’t see” so I intend to be a more visible role model for local young women in STEM.
@MichelleRobbins plans to be a visible STEM role model for young women in #2016.
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Pete Meyers
Marketing Scientist, Moz
@dr_pete
In 2015, I learned that trying to write 50,000 words in one month when you’ve never done it before is probably insane, but that I love the writing community (which I’ve suspected for a while). I learned that you can eat kangaroos but you can’t eat wombats (sorry, everyone at SMX Sydney), and that double pink-eye is not a good way to kick off a presentation (sorry, everyone within 50′ of me at SMX West). Much to my surprise, I learned that Gary Illyes and the Search Quality team aren’t actually evil (mostly), at least after a couple of drinks. I survived my second child’s transition into being three, and learned that what doesn’t kill you only mostly kills you.
Next year, I’m hoping to finish this novel I started. It’s a post-apocalyptic comedy, because there just aren’t enough of those. Family-wise, I’m just hoping to survive the cyclone
Come #2016, @Dr_Pete is finishing his post-apocalyptic novel. #SEO Resolutions
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Jennifer Lopez
Senior Director of Community, Moz
@jennita
In 2015 I found my strength as a leader and began to plan for the future. (Something I’ve had a hard time doing since beating cancer).
For 2016, I look forward to continuing my growth and seeing my plans come to life.
In #2015 @Jennita found strength as a #leader. #LookingBack
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Barry Schwartz
CEO, RustyBrick
@rustybrick
Learned: I learned quite a lot about app indexing with Google as well as Apple.
Resolution: To study app indexing deeper, and to share my data and knowledge about it with the SEO community.
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