Virgin Money increases mortgage enquiry call value

By linking its online marketing activity to telephone enquiries, Virgin Money has increased the average value of calls to its contact centre. Using Call Intelligence platform, ResponseTap, the company can now see a customer’s entire online journey prior to them contacting its call centre. This insight has …

from Online Marketing http://ift.tt/2F4nbpk via Online Marketing

from Tumblr http://ift.tt/2CGyVJE