Richie McCaw and wife Gemma promote turmeric in first ad together

Mark Rocket, managing director of Christchurch-based online marketing company Avatar, which lists “influencer” endorsements among its services, said while celebrity endorsements could be a powerful way for brands to stand out in a cluttered market, if the celebrity was involved a scandal their …

from Online Marketing http://ift.tt/2EOjJ2U via Online Marketing

from Tumblr http://ift.tt/2CFhFV3