Colin Lewis: Brands in the West need to find their own 'red envelope' strategy

Alibaba’s online payments system, Alipay, controls about half of China’s online payment market. Combine eBay, Paypal and Amazon and you get an understanding of Alibaba’s brand portfolio. Alibaba’s rival Tencent (meaning ‘soaring information’ in Chinese), owns WeChat, which has one billion users, …

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