'We're walking the walk': Advertisers put transparency on the top of their 2018 to-do lists

Advertisers, impatient with the rest of the supply chain’s slow attempts to become more transparent, are taking matters into their own hands. Marketers talked a lot in 2017 about wanting to know exactly what ads they buy in the murky world of online advertising, yet too few were able to find out. Now, the …

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