Facebook is close to the 'holy grail' of marketing

The social media giant’s head of global retail and ecommerce strategy, Martin Barthel, said it had recently started closing the gap in what it knows about users’ online and off-line behaviour. Under a recent partnership with some US retailers, Facebook can track when a smartphone-carrying user has …

from Online Marketing http://ift.tt/2rO54ih via Online Marketing

from Tumblr http://ift.tt/2noeDia