Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl's

David Card: Across tactics, over a third of those big companies we surveyed manage local digital marketing in a centralized fashion, but a similar number do so locally or regionally. Local sites and email are the tactics most often de-centralized; mobile and paid search the most often centralized.

from Online Marketing http://ift.tt/2E29Zyk via Online Marketing

from Tumblr http://ift.tt/2rzLZ31