Revlon Creditors Brace for Perelman Pulling a J.Crew-Style Deal

Revlon is investing in online marketing and e-commerce by bringing in a digital consulting firm to overhaul its strategy. New ad campaigns star Rashida Jones for Almay and Reese Witherspoon for Elizabeth Arden. The star power hasn’t helped Revlon’s 2024 bonds, which fetched 104.5 cents on the …

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