Why Every Marketer Needs to Focus on Conversations in 2018

Take a standard online ad; marketers use segmentation or digital retargeting to ensure that their ads appear in front of an audience most likely to engage. The problem is how “engagement” is defined – Facebook, for example, essentially defines engagement as a like, share, or click, which all marketers …

from Online Marketing http://ift.tt/2zaHhHP via Online Marketing

from Tumblr http://ift.tt/2zcS6ZV