Why 2018 will be the year consultancies poach high-value marketing strategy budgets from agencies

While market inertia may slow down consultancies in the near term, they are playing a much different game than agencies — and the largest agencies should be particularly worried. Consultancies are integrating the entire digital marketing environment, of which paid media is just one facet, to tell a …

from Online Marketing http://ift.tt/2p1oyOK via Online Marketing

from Tumblr http://ift.tt/2COaF8X