Study: Cause-driven Gen Z expect a lot from brands

Gen Z is the first generation fully comfortable online and offline with a demonstrated ability to simultaneously utilize digital, physical and hybrid tools, … The big takeaway from the report is that if marketers haven’t already thought about how to take their cause-marketing efforts to the next level, they need …

from Online Marketing http://ift.tt/2zDCSx7 via Online Marketing

from Tumblr http://ift.tt/2C0dffT