вторник, 26 декабря 2017 г.

Isobar's Jean Lin on marketing in China: 'The speed of evolution is tremendous'

Jean Lin, global CEO of digital marketing shop Isobar, manages more than 5,500 people across over 45 markets. While many holding group agency CEOs are based in advertising hotbeds of New York and London, Lin has run Isobar from its Shanghai office. Lin spoke with Digiday about the Chinese …

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