How Internet Marketing Works: ноября 2016

среда, 30 ноября 2016 г.

Best Online Newsletters of 2017 to be Named by Web Marketing Association

Boston, MA, November 30, 2016 –(PR.com)– The Web Marketing Association judges will select the best online newsletters of 2017 in 86 industries as …

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topseos.com Declares Act Bold Media as the Top Web Design Service for November 2016

Clients of online marketing solutions often turn to topseos.com when looking for reliable web design services. The independent research team has …

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topseos.com Acknowledges Disruptive Advertising as the Best Pay Per Click Management ...

NAPLES, FL–(Marketwired - November 30, 2016) - The independent authority on online marketing, topseos.com, has named Disruptive Advertising …

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topseos.com Announces SEOP as the Top Digital Marketing Firm for November 2016

NAPLES, FL–(Marketwired - November 30, 2016) - topseos.com has announced the rankings of the 10 best digital marketing agencies for November …

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Qode Media announces “Google Partners Connect” event to showcase digital strategy partnership ...

TORONTO - 11/29/2016 (PRESS RELEASE JET) – Qode Media (?Qode), a leading Toronto-based digital marketing agency, will be organizing ?

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Top Strategies for Taking Your Online Community Offline with Marketing Events – Stefanie Grieser

How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first …

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Marketing Positions in Demand but Skills Lacked

The number of marketing positions advertised in Cambodian job listings has … Additionally, online marketing practices and strategies are constantly …

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Billionaire Magazine Singapore goes online with new platform

Billionaire Magazine Singapore launched bllnr.sg, a new online luxury lifestyle platform. While it communicates the brand’s core values it also …

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The Convergence of SoLoMo (Social Mobile Local) and Online Reviews

Don’t be fooled: they experience the effects of marketing (positive and … of social, local and mobile marketing tools into your digital media strategy.

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Account-Based Marketing as a Strategy to Grow your Business?

I have been in numerous meetings where sales and product marketing … sales and BU managers to change their views around online marketing.

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Why Marketing Automation Platform GetResponse Wants To Stay In Poland

Our product roadmap is constructed in a way to help us step-by-step to develop and offer the best complex online marketing support for SMBs.

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Online Marketing Manager - Direct Response

Turn-Key Systems, Inc. has an immediate position available in its San Diego office for an online marketing manager to run our email marketing …

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The five pillars of an online to offline tracking programme

That is, marketers know their customers’ online behaviours but when customers step foot in the store they lose track. Some companies have come up …

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City encouraged to market properties online

Chanute city commissioners opened discussion Monday evening about how to best market city-owned properties. Matt Godinez, executive director of …

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Online Marketing consultant : Work from home

… right fit for you. Work from home and set your own hours. Help small business owners with their marketing and exposure on Google. Make residual.

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Qode Media announces “Google Partners Connect” event to showcase digital strategy partnership ...

TORONTO - 11/29/2016 (PRESS RELEASE JET) – Qode Media (“Qode”), a leading Toronto-based digital marketing agency, will be organizing …

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From Unicorn To Unicorpse: Rocket Fuel Continues To Falter

The company was set up to simplify online marketing capabilities for advertisers. Its proprietary Moment Scoring platform offers a fully data-driven …

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How to Keep it Legal When Marketing Your Law Firm Online

As you market your law firm over the Internet, you need to be aware of the legal issues that pertain to doing business online or suffer some pretty …

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25 Marketing Influencers To Watch In 2017

3 of the Top 50 Global Online Influencers and one of the Top 10 Most … a Top 10 Social Media Influencer, is a leading expert in Facebook marketing, …

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'Free' Returns Aren't Free

“In the early land grab for online market share, retailers went for sales at any cost—free delivery, free returns, and techniques like sales conversion …

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среда, 23 ноября 2016 г.

The All-In-One Mobile SEO & Design Checklist

The All-In-One Mobile SEO & Design Checklist was originally published on BruceClay.com, home of expert search engine optimization tips.

The mobile user experience really matters to Google. Proof:

Since 2015, more searches are performed on mobile than desktop, meaning mobile is the main device used worldwide for the majority of online browsing time.
In April 2015, Google made a pre-announced update to the algorithm that ranks mobile search results. A website’s mobile friendliness officially was dubbed a confirmed ranking signal for mobile search rankings.
In late 2015, the Google Quality Rating Guidelines were updated with screenshots from the perspective of mobile devices.
In November 2016, Google pre-announced an update to its search index, moving to a mobile-first index. This means that Google uses your site’s mobile version in ranking calculations.
And this coming January 2017, sites that show an intrusive interstitial in the transition from a mobile search result to the content clicked will not rank as highly in Google results.

Google is optimizing its users mobile search experience, and webmasters must be in lock step.

Consider this checklist your mobile SEO go-to resource.

If you’re already on board and optimizing for mobile, jump to the section that best suits your needs. If you’re new to the game, start from the beginning and use this checklist as a start-to-finish guide.

1. Choose a Mobile Platform

There are primarily four varieties of mobile page strategies: responsive design, dynamic serving, separate mobile page and Accelerated Mobile Pages (AMP).

For both mobile and desktop searchers, Google is looking to rank web pages that show high relevance, trust and great user experience.

Remember, to rank for a target query Google needs to deem your web page the most relevant and “least imperfect” option for that query.

While your desktop-optimized web pages may be incredibly relevant, if your code does not allow for your content to fit the smartphone experience, Google recognizes this as a poor user experience. A poor user experience means your website gets further from “least imperfect” and your rank drops further down the SERP.

Since ranking high in mobile search results needs to be a priority, building a dynamic or separate mobile platform for your content needs to be a priority as well.

You have options for how to display your content for the mobile user agent and visitor: responsive design; dynamic serving; a separate mobile site; and Accelerated Mobile Pages (AMP).

The solution – or combination of solutions – that’s right for you will depend on many factors including development resources, conversion goals, mobile keyword research versus desktop keyword research, and persona behavior.

To figure out which mobile optimization strategy is best for you, we recommend reading:

A Cheat Sheet for Mobile Design: Responsive Design, Dynamic Serving and Mobile Sites – an article that compares and contrasts three technical options for a mobile website.
Building Smartphone-Optimized Websites portion of the Google Developers website.
Chapters one and two of Building Your Mobile-Friendly Site: The Distilled Best Practice Guide.
AMPProject.org for a technical introduction, tutorials and sample code for building an AMP HTML page.

2. Optimize for Crawling and Indexing

When optimizing your mobile platform, don’t forget about your technical SEO best practices.

If you skip the technical SEO on your mobile site, search spiders may have a hard time discerning mobile-specific content from desktop-specific content, which can create a bad user experience in both the mobile and the desktop experience.

Remember the basics: search engine spiders need to be able to discover, crawl and index your web pages in order for them to rank.

In other words, if a search spider cannot find and access your site pages, your site cannot rank.

To help search bots crawl, index and differentiate (if they are different) your mobile site pages, make sure you:

Create a mobile XML sitemap with a <mobile:mobile/> declaration after each URL listing.
Submit your mobile site and your mobile XML sitemap to Google Search Console.
Never design your mobile site using pop-up windows or lightboxes that cannot be discovered through a sitemap crawl.
Make sure to implement rel=canonical, rel=alternate media and Vary: User-Agent HTTP Header tags as needed to tell Google when it should deliver a desktop version of your web page and when it should deliver a mobile version.
Make sure to allow the Googlebot and Google Smartphone user agents to access your site.

3. Optimize for Page Load Speed

This is very important to both the user and the search spider!

According to the PageSpeed Insights portion of the Google Developers help site, Google prefers above-the-fold content to render in under a secondon a mobile network.

Anything longer than a second, they say, can result in a poor user experience. The idea is to get users interacting with the page as soon as possible.

On the user experience end: According to Google and Strangeloop, 85% of mobile users expect sites to load at least as fast as desktop sites. So improving mobile site speed needs to be a goal.

To help get your mobile sites loading faster make sure you:

Focus on mobile image optimization to reduce load times.
Follow the page speed optimization recommendations outlined in the Mobile Analysis portion of the Google Developers PageSpeed Insights resource.
Use front-end optimization strategies, such as mobile-optimized caching, to address mobile performance issues and get mobile pages loading faster.
Regularly check your page speed using the Google PageSpeed Insights analyzer.

4. Optimize Design for the Mobile UX

In the context of mobile optimization, design describes the elements of the web page the end-user sees, and user experience(or UX) describes the experience that design creates for the user, how they interact with elements on the page, how the elements on the page make them feel, whether the site is easy to use or frustrating, etc.

Google wants happy, satisfied searchers, so user experience is a huge priority for the search engine. Create a bad above-the-fold user experience and expect your site to rank somewhere far from Page 1.

To really send home the importance of why mobile UX matters, consider this comment by a Google representative:

“According to our studies, 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone. That includes sites that use fonts which are illegible on mobile, or sites where users have to zoom in or pan around excessively.”

Straight from Google. More than half of your inbound traffic is unlikely to return to your mobile site if they are met with a poor user experience. This means serious loss in conversion, as well as loss of mobile rank.

To get your web pages designed and optimized for UX, we recommend starting with these considerations:

Read Google’s 25 Principles of Mobile Site Design to learn what Google considers “mobile site design best practices.”

Consider how your buttons look, feel and function:

Are you using Click-to-Call buttons?
Is your logo a button that makes it easy to get back to your home page?
Are your buttons finger friendly?
Have you placed your most important CTA button above the mobile fold?

Consider the UX of your mobile site search:

Is the site search visible above the fold in your mobile design?
Can you add filter elements to make searching your site on a mobile device easier?
Did you make sure it’s impossible for search filters to return zero results?

The REI mobile site makes it easy to filter search results.

Is your mobile experience optimized for task completion?

Can your forms be simplified?
Can login requirements be simplified? Can users purchase as a guest?
Are your menus working for the user? Can you simplify them? Would your pulldown menu work better as toggle menu?
Would a third-party payment service make paying with a mobile device easier for your end user?
Do any of your forms or other windows open in a pop-up window or lightbox? If yes, fix this. Pop-up windows and lightboxes are bad for UX and SEO.
Does your user have to pinch, scroll side to side or zoom out to see your web pages? If yes, fix this. The Google representative quoted above specifically referenced a user having to “zoom in or pan around excessively” as an example of bad user experience. Your mobile platform should deliver web content that is sized to fit mobile devices.

An example of a mobile toggle menu.

5. Implement Analytics to Track Mobile Conversion Goals

It’s not a new concept. How can you understand where your web pages are succeeding and failing if you’re not tracking activity with analytics?

Don’t overlook this important step on your mobile platform to show ROI in exchange for buy-in and budget.

Make sure to:

Implement analytics across your mobile site.
Develop intelligent mobile- and conversion-centric metrics that give insight into how your personas are interacting with your web pages. Remember to look at micro-conversions and device-specific bounce rate.
When possible, define your mobile goals early then build mobile web pages with a task flow that makes conversion easier for the user.
Remember desktop rank and mobile rank can differ greatly. Page one in mobile SERPs tends to include significantly fewer organic results than desktop SERPs, and the keywords your personas are using to search for you in the desktop experience are not necessarily the words they’re using in mobile. Make sure your mobile stats are coming from true analysis of mobile SERP activity.
Make reporting easier by setting up a custom mobile campaign dashboard.
Monitor mobile site speed in Google Analytics by navigating to Content > Site Speed.

6. Optimize Your Content for the Mobile Experience

I won’t say “content is king” one more time, but I will say content really matters. Content is the means by which your users get to know you, your products and your services. Thoughtful content is truly key to conversion. Plus, without strategic content you can’t optimize your web pages for keywords, which means your web pages can’t rank in the desktop or mobile experience.

When approaching content creation with an eye toward mobile optimization think:

Is your content resonating with mobile users? Don’t set it and forget it. Instead, keep on adding and testing content types and measuring the corresponding mobile tracking variables.
All mobile content is not created equally. What works and reads well on one device type might not work at all on another (think smartphone experience versus tablet experience).
Is your content easily read without excessive scrolling or zooming? Are your digital assets – images, videos, navigation, etc. – easy to see without scrolling or zooming?
Are you calls to action front and center? Can you place a call to action above the fold?

Here, the REI mobile site uses a “Find in store” button to optimize for local UX.

Can your content be optimized for local? For instance, can you include the stock of product available nearby like REI does?
62% of keywords have different ranks between desktop and mobile. Have you done mobile-specific keyword research? Are your mobile users using search phrases that are very different from the phrases your desktop searchers are using? If yes, consider using dynamic serving to deliver mobile-optimized content to your mobile users.
Are your meta tags optimized? When appropriate or necessary, are they optimized specifically for mobile?
Social content is mobile content. Are you integrating your search, social, video and mobile campaigns?

7. Test Often and Optimize User Experience

So you picked a mobile platform, designed your mobile pages with user experience in mind, and created mobile-optimized content. Great! Now… is it working?

Does it look like you intended it to look? Is Google seeing it how you think Google should be seeing it? Are all the usability features you built into your web pages actually working for your users?

Don’t set it and forget it. Mobile optimization is all about testing and retesting over and over again.

While testing is the final step in our checklist, remember that testing isn’t like putting a fork in it and calling it done. As an optimizer your work is never done, instead you should consider it “done for now until it’s time to test again.”

When testing and retesting your mobile web efforts, make sure to consider these factors:

Have you tested on a range of devices using an emulator, or a series of actual devices?

With each website release, the configuration needs to be checked.
Are you testing your UX using real people that represent your personas? Have your friends and family test your site.
Have you recently run your mobile-optimized website through the Google PageSpeed Insights tool to glean insights about user experience and site speed? (Don’t miss the User Experience section of the SiteSpeed Insights tool!)
Google will add snippets to mobile SERPs warning searchers when the website they see listed may yield a sub-optimal user experience. Warnings include “Uses Flash” and “May not work on your device.” Have you checked to see whether your site is being amended with Google warnings in mobile SERPs?
Use the W3C Mobile Checker to test your website’s true mobile-friendliness.

Anything Worth Doing Is Worth Doing Right

Hunter S. Thompson wasn’t thinking of mobile website optimization when he said “anything worth doing is worth doing right.”

Yet there’s no better quote to emphasize not only the importance of mobile SEO, but more so the importance of effective mobile SEO; of not just optimizing for mobile, but optimizing the right way for mobile.

Times are changing and the way that people use and access the internet is changing, so we as marketers need to be changing the way we think, analyze, create, package and deliver content.

How are you optimizing your web pages to make sure they are mobile ready?

For more information on how to optimize your pages for speed and mobile SEO, we recommend these resource:

Start the tutorial >>

Let us help you drive and track traffic to your website with a mobile-first SEO strategy. BCI’s services are tailor-made to match your business goals and audience. Let’s talk more about growing revenue through digital marketing.

This post was originally published by Chelsea Adams on Oct. 29, 2014, and updated on Nov. 23, 2016.

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суббота, 19 ноября 2016 г.

Social Media Sales Rep for Online Marketing Agency

17-year-old Digital Marketing company that provides Social Media, Web Marketing, SEO and other online marketing solutions to businesses …

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Alibaba transforms wealthy 'shopaholics' into online marketing squad via Apass

Meng Cui Yi spent almost $90,000 at Alibaba’s online mall in the past year. The 33-year-old restaurateur buys pretty much everything there—Burberry …

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The Advantages of Comparing Online Car Insurance Quotes!

“Comparing online car insurance quotes is the best way to shop for … said Russell Rabichev, Marketing Director of Internet Marketing Company.

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Optimove's New Research May Help Social Gaming Operators with Marketing Strategies

New research released by Optimove, an internationally recognized customer retention marketing company, sheds light on the current trends in social …

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Alibaba transforms wealthy shopaholics into an online marketing squad

A sign of Alibaba Group is seen during the third annual World Internet … Rewards buy loyalty and then are turned into marketing opportunities. In early …

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Marketing Coordinator

Direct Marketing & CRM, Are you a qualified digital marketing superstar looking to make your mark? Newly created role. Hallam location. Full time …

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How to Take a Solo-Entrepreneurship to the Next Level

Being a generalist in the web development/online marketing field made that a bit tricky because there was a lot that I could do myself. But as …

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Top 9 Vendors in the Online Project Management Software Market from 2016 to 2020: Technavio

LONDON–(BUSINESS WIRE)–$CTXS #EnterpriseApplication–Technavio has announced the top nine leading vendors in their recent global online …

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Digital Marketing & Creative Coordinator: Financial (6 views)

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Cherry's Q3 Pie Raises Hopes for Abundant Yield to Finish off Year

Strong Q3 performance, internet growth, tangible results from the year’s mergers, and a new UKGC license have the Swedish operators ripe with …

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This startup provides user generated content marketing solutions – aveJana

It becomes very important for online stores to automate their review collection, generate more reviews, market the best reviews, drive qualified traffic …

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Clickdealer - How To Earn Money With Cpa Networks - Youtube Method Due To cpainspect com

Are you curious learn how CPA Marketing works? … Use the information you have definitely about what they’re interested in or trying to find online.

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How to Choose The Best Car Insurance Policies for Your Vehicle!

Simply by comparing online auto insurance quotes, drivers can cut … said Russell Rabichev, Marketing Director of Internet Marketing Company.

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Local internet entrepreneur announces plans to create dozens of technology jobs

LSEO.com, a Wilkes-Barre-based digital marketing company Mr. Jones founded, was acquired by UM Technologies, a leading software development …

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пятница, 18 ноября 2016 г.

Best Video Practices To Enhance Your SEO in 2017

With the New Year almost upon us, it’s wise to start strategizing and analyzing current online marketing campaigns for the best results. So, what …

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Pc work from home, Options trading market makers largest

Pc work from home career online job philippines for student earn at home uploading in dorchester web. At home jobs online home companies money …

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Social Media and Online Marketing & Sales Specialist

Based out of the Netherlands our client develops, produces and trades the highest quality B2B plastic packaging solutions to meet the needs of the …

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Is Digital Experiencing An Identity Crisis?

Most innovation in marketing today is taking place through digital channels. Consumers are voting with their hard-earned cash, with online sales in the …

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How the Election Hurt Ecommerce and 6 Other Interesting Digital Marketing Stats

With the presidential election behind us and the holidays ahead, there’s been an interesting mix of digital marketing stats this week. Check out seven …

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4 Ways to Reach Customers with Coupons in a Digital Age

4 Ways to Reach Customers with Coupons in a Digital Age …. Dan Steiner is an entrepreneur, Internet-marketing expert and author from San Luis …

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Junior Online Marketing Coordinator

Support the Online Marketing Managers by implementing the integrated marketing strategy in alignment with stakeholder and business objectives …

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China's forex-reserve manager links with london business school

System el paso part time jobs. Online marketing job openings Etoro brokers which offer putcall. Online marketing job openings Spreadsheets for …

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Facebook's new Gameroom is set to disrupt the market for online gaming

Until Facebook’s announcement of Gameroom, their newest endeavour, there were two main ways in which you could access and play games online.

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Why SMBs should spend more of their budget on online marketing in 2017

In my experience running an online marketing business, creating a process for budgeting is the single most effective means of keeping your …

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Your Marketing Planning Guide for 2017

You need a 360-degree view of marketing, including digital, social media, PR, direct and content marketing, web analytics, print or online advertising.

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Social Media Marketing and Online Communications

Eventbrite - The Tec Exec presents Social Media Marketing and Online Communications - Thursday, November 24, 2016 | Friday, November 25, 2016 …

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Data-Driven Marketing Firm Ansira Changes Hands

Advent, which was advised in the deal by AdMedia Partners, is online at http://ift.tt/1iQznYv , while Ansira’s home page is www.ansira.com .

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Price Action To Observe: What's Ahead for Endurance International Group Hldgs Inc After Today's ...

… email and commerce solutions as well as offerings, such as scalable and on-demand computing, security, storage and bandwidth, online marketing, …

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Performance Horizon Ranked Fastest Growing Technology Company in the North East Region in ...

… enabling large enterprises to drive significant sales through their online marketing partners and affiliates. The world’s top digital content, retail, travel …

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Top 9 Vendors in the Online Project Management Software Market from 2016 to 2020: Technavio

LONDON–(BUSINESS WIRE)–Technavio has announced the top nine leading vendors in their recent global online project management software …

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Seasonal Marketing

With offices in Cape May County, we provide digital marketing tools and expertise that fuels online success for thousands of businesses across the …

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Propago Is A Driving Force Behind Popular Marketing Asset Management Solution For Printers

With the official launch of its V6 version of its cloud-based marketing asset … In today’s market of personalization and online shopping, the Propago …

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Taking Your Brand Offline

Today, because virtually all online customers are multichannel shoppers, the effects of a brands’ online AND offline marketing activities on customers' …

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Why SMBs should spend more of their budget on online marketing in 2017

With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars …

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четверг, 17 ноября 2016 г.

Online Marketers Need to Embrace Personalization: Here's Why and How

Digital publishers (and in the age of online content, marketers are exactly that) have found themselves in the middle of the most crowded market …

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A Singaporean teenager was hired online to help Donald Trump campaign for youth votes

Hrithie Menon is an enterprising secondary school student in Singapore with unusually advanced digital marketing, web, video, online and design …

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A Four-Step Guide To Creating Your Digital Marketing Plan

As CEO of a digital marketing agency, I love watching the plan get created, executed and measured. We find that the best way to build a good online …

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STAAH, IBC Partner to Give Independent Hotels Access to Channel Management, Booking ...

… advanced CRS and soft brand benefits can now have direct access to STAAH technologies, including website development and online marketing …

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Value Colleges Releases Top 30 Ranking of Best Value Digital Marketing Certificates for 2017

Digital Marketing is the brave new world of advertising, encompassing social media campaigns, Google advertising, YouTube and audio services, and …

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MD Media Launches Marketing.Healthcare Website - Entering Into Medical Practice Marketing

“The reason for the expansion is that more and more medical professionals are looking to local, online marketing to generate patients. Sadly, there are …

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Six Underappreciated Traits or Skills That Will Give You A Competitive Advantage

In the online marketing space data is everywhere; however, very few people are truly great at leveraging this data properly. For the ones who are, …

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The Pros and Cons of Having a Wikipedia Page | Ep. #109

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of …

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Filings Worth Watching: As Web Com Group INC (WWWW) Share Value Were Volatile ...

Weber Alan W increased its stake in Web Com Group Inc (WWWW) by … COM GROUP, INC. is a leading provider of online marketing for small …

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Online Marketing and Social Media Executive

View details & apply online for this Online Marketing and Social Media Executive vacancy on reed.co.uk, the UK’s #1 job site.

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Online Marketing Technical Consultant - HOME BASED

View details & apply online for this Online Marketing Technical Consultant - HOME BASED vacancy on reed.co.uk, the UK’s #1 job site.

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Video gaming becomes career option

… of play have become the basis of many loyalty schemes or as an online marketing technique to encourage engagement with a product or service.

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Act Bold Media Named Top Search Engine Optimization Firm by topseos.com for November 2016

NAPLES, FL–(Marketwired - November 17, 2016) - topseos.com, the independent authority on online marketing services, has named Act Bold Media …

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Vietnam Launches new Tourism Platform in London

Commenting on the country’s push into digital marketing, VNAT Chairman Nguyen Van Tuan commented that, “Online marketing is an extremely …

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Digionomy Offer Reliable and Proven SEO Services in Hyderabad

Manikonda, India — (SBWIRE) — 11/16/2016 — Digionomy is a Hyderabad based digital marketing firm offering professional and reliable SEO …

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What rewards do your loyalest of customers want?

Digital has changed consumer behaviour patterns across as facets of marketing and loyalty is no different. It is now critical for brands to adopt the …

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Millionaire Marketer Teaches You How To Make Money Online

These workshops got us thinking about the whole internet marketing thing, so we’re going to answer a few questions that we found that people ask …

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Sydney Start-Up To Transform Online Advertising With Intelligent Algorithm

Muzaara, a new ecommerce advertising platform, is poised to launch an automated marketing platform, developed to work in synergy with Google …

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CupPrint Expands Into U.S. Market, Launches Online Cup Creation With CupCloud

The mulit CupPrint is the world’s fastest growing paper cup company. Founded in Europe in 2009, CupPrint’s unique technologies and processes …

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Cisco Maintains Marketing Velocity Momentum With Partners

To that end, partners must adopt digital marketing initiatives as industry research reveals that 57 percent of all purchasing decisions are made before a …

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How Well Do You Understand the Google Mobile-First Index? Mobile SEO Quiz

How Well Do You Understand the Google Mobile-First Index? Mobile SEO Quiz was originally published on BruceClay.com, home of expert search engine optimization tips.

Google reaffirmed in a Nov. 4 post on the Webmaster Central Blog that a mobile-first index is coming.

I think many people have heard the news. I think many of those people are confused by it.

Are you clear on how a mobile-first index will impact your websites, clients and mobile SEO strategy?

bruce clay's mobile seo quiz

See how many of the questions on this eight-question quiz you get right. (Skip straight to our mobile-first checklists.)

1. True or false: Google has two search indexes: a mobile-first index and a separate index of desktop sites.

False. Google has said that they have only one index. There will not be two different indexes for mobile sites and desktop sites, despite the massive amount of confusion.

.@BermanHale No separate mobile index. Gary was misinterpreted. And everything I said should still be as true. https://t.co/bXK3QAcpfk

— Paul Haahr (@haahr) November 5, 2016

However, the algorithms are different for mobile and desktop search results.

Google has decided that mobile is the first priority in everything they do and represent.

More people are going to search on a mobile device, therefore all the results are going to be optimized for a mobile device. Hence, Google designs a separate mobile algorithm, but a single, mobile-prioritized index.

Google is going toward a mobile-first index because Google has decided that’s where the market is going.

But we should understand that for responsive sites, the page is the same on desktop and on mobile, thus the indexed content is the same.

I stress that this change is fundamentally around mobile algorithmic variables being weighted first.

2. True or false: Mobile-friendliness is pass or fail.

False. While the results of the Google Mobile-Friendly Test are binary — you’re either gruesome or awesome — I’d bet there’s a hidden scale in the Mobile-Friendly Test.

If you run your site in the Mobile-Friendly Test, you might get “awesome” but you may be only 71 percent of the way to being optimized for the mobile UX.

Don’t settle for an “awesome” result and assume you can’t get better. Google has a tendency to change the rules, and awesome today may not be good enough tomorrow.

3. True or false: An SEO strategy is constructed for the mobile ranking algorithm, not the mobile-first index.

True. It used to be the case that a responsive site, if not particularly mobile friendly, could still rank on a desktop, and that site could still show up on a mobile SERP.

Search engines have a different expectation for how the page and elements of the page perform on mobile, items tested by the Mobile-Friendly Test, for instance.

The Google opinion is that if it takes longer than 3 seconds to load a page, they’re not going to show that page in their search results.

They’re going to keep track of page performance, and slower pages will suffer in the rankings.

They expect everything to display in the initial screen above the fold in under a second.

Along with mobile-friendly optimizations, expect ranking-related AMP issues, and other things that have yet to be announced. These factors influence whether or not a mobile site is ready for prime time and ready for showing up in the Google search results.

StockSnap digital watch

4. True or false: A good desktop site that functions on mobile is better than a broken mobile site.

True again. There was a clear caveat in the Google announcement: if today you only have a desktop site, don’t rush out and publish a poor mobile site. From the Webmaster Central Blog announcement:

“If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site.”

Make sure you’re serving visitors rather than checking boxes; make sure that the functionality is all there.

5. True or false: A responsive site is a good user experience.

False! Don’t mistake a responsive site for a good mobile UX. You might think that your site is responsive, pages are resizing – but consider the user experience.

Resizing is just one part of a responsive and mobile-friendly site. What is the user doing differently on a phone?

People search differently on mobile vs. desktop. What info is someone looking for on a mobile site and how easy is it for the user to find it?

6. True or false: User intent differs from mobile to desktop.

True. We used to think about user intent as “Do, Know, Go” – complete a transaction, get information, or navigate to a web or physical location.

Today we think of user intent in terms of “micro moments”; there are so many degrees of user intention that mobile web browsing affords.

82 percent of smartphone users turn to their phone to influence a purchase decision while in the store.
91 percent of smartphone users use their phone to get ideas while performing a task.
90 percent of smartphone users get things done online toward a long-term goal or multi-step process while out and about.

Source: Think With Google Intro to Micro-moments

What sort of info is someone likely to be looking for on your mobile site, and how easy is it for someone to find that information?

How well are you catering to people visiting from a phone?

Are your links smart? Are your location and hours easy to find, and do you have markup on those?

How does your site search work?

For someone looking for your business location, are your directions marked up with structured data?

Do you have markup on pages? From the Google blog post: “Make sure to serve structured markup for both the desktop and mobile version.”

7. True or false: People consume different content types on mobile.

True, of course. Catering to the mobile experience is much broader than sizing and formatting.

Have you thought about what people are doing on their phones?

Navigation, images and content that is easily digested is key to mobile success.

Unique to the mobile experience is performing voice searches and a higher demand for finding brick-and-mortar locations.

And then there’s the time spent on a mobile device viewing videos. That means mobile SEO includes optimizing for video search or optimizing for a YouTube search.

8. True or false: AMP could be a game changer, in more ways than we imagine.

I’m predicting this will be true.

We know AMP is a dominant algorithmic variable. Consider the SEO benefits of AMP on top of the mobile-first index, and AMP could be irresistible to highly competitive enterprise organizations.

In time, as AMP and mobile-friendliness factors get ratcheted up in the mobile algorithm, the definition of a top-ranked organic site may be that you bought into AMP and you got your organic listing by spending a ton of effort to optimize your site in AMP.

Mobile-First Index SEO Prep Checklists

We develop checklists around the technical processes we do for our clients. For our general SEO checklist, check out the Always Up-to-Date SEO Checklist.

To make sure our client sites are ready for the mobile-first index, we created these mobile-first checklist items to use along with our All-in-One Mobile SEO & Design Checklist.

Use this checklist to prep your sites with responsive design.

In general, no extra work needs to be done for a fully and properly configured responsive site because the same content exists for mobile and desktop, adjusting to the browser and size of either. However, confirm two things:

Make sure the site passes Google’s Mobile-Friendly Test. (Note: The Crawl Errors report in SEOToolSet gives the same report for responsive sites.)
Make sure that your navigation is usable by visitors.
The mobile-first index will no longer devalue content that is hidden behind tabs or accordion elements. Make sure that such content is accessible to people landing on a mobile page and that it is appropriately optimized from an SEO point of view.

Use this checklist to prep separate mobile sites.

In addition to the above two points, here’s a check list of additional safeguards to take for clients with a separate mobile site:

Check the mobile site with Google’s robots.txt testing tool to ensure that Googlebot is not blocked.
Review the mobile site’s content depth to make sure it will merit the long-tail searches that the desktop site qualifies for.
Make sure any structured markup on the desktop site also exists on the mobile site (to protect featured snippets and other SERP elements).
Note: Canonical tags may be left in place (assuming they are implemented correctly on the mobile site).

Google has decided that being mobile-friendly and being fast is critical. The announcement isn’t news because Google has been discussing this at conferences for a long time.

Still there’s much to do in adapting to the fact that user intent, content consumption and varying form factors differ from mobile to desktop.

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вторник, 15 ноября 2016 г.

'Slow shopping' strategy works for some businesses

Store fronts can’t compete with online marketing for speed and convenience; therefore, the thinking is they should focus on making shopping a …

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Marketing firm spinoff trend continues

“Most large-scale online marketing service providers don’t understand the nuances of marketing a law firm,” Smyers said. “Law firms, like other …

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Online Marketing Specialist

Current job vacancies with the Transtrade, s.r.o. company for the position of a Online Marketing Specialist in the Nádražná 34, 900 28 Ivanka pri …

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Trainee Online Marketing Sales Executive

View details & apply online for this Trainee Online Marketing Sales Executive vacancy on reed.co.uk, the UK’s #1 job site.

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Strategies to a successful digital marketing campaign | By Josephine Wawira

Capitalizing on online channels as elements of new media to promote … of the most essential strategies to a successful online marketing campaign.

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How you can become the king or queen of content marketing

In short, content marketing is about disseminating information that is useful and relevant to an online audience. “Content marketing” is definitely a hot …

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SEOP Named Top Digital Marketing Service by topseos.com for November 2016

NAPLES, FL–(Marketwired - November 15, 2016) - The independent authority on internet marketing solutions, topseos.com, has named SEOP the …

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topseos.com Reveals Act Bold Media as the Top Web Design Service for the Month of November ...

NAPLES, FL–(Marketwired - November 15, 2016) - The independent authority on online marketing providers, topseos.com, has named Act Bold …

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Disruptive Advertising Named Second Top Pay Per Click Management Agency by topseos.com for ...

The recommendations are released each month to assist buyers of online marketing services in selecting reputable companies. These services are …

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Interlace Communications focuses on ways to improve client marketing

Interlace provides print and online marketing solutions. It builds and maintains social networks such as Facebook and Twitter, builds and maintains …

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Google AdWords vs. Facebook Ads

… campaign performance factors offers small businesses one of the best online marketing value-for-money options out there with big return potential.

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How to Use Color in Marketing Ads

What does this mean in the realm of internet marketing? A lot! Color plays a significant role in the success of an online marketing campaign.

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Entrepreneur Creates Online Marketing Platform

An enterprising Motswana, Tshegofatso Tlhong, has come up with an online market place called ‘Ziigie.com’ aimed at providing a platform for small …

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LegalShield Promotes David Coffey to Chief Digital Officer

In his new role, Coffey will oversee the expansion of LegalShields online marketing, including email marketing, as well as the companys corporate …

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понедельник, 14 ноября 2016 г.

Bring Personalization Home for the Holidays

But digital marketers who want to see more green and avoid the red on their sales charts, post-Thanksgiving, need to think less about mass appeal …

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Online marketing English

Online marketing English ….. Online Marketing Assistent … en række nye digitale initiativer for at styrke vores online tilstedeværelse nu og i fremtiden.

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Killer Email Marketing Tips To Increase Online Holiday Sales

Setting up an email sign-up form on your website for people to specifically fill out if they wish to receive holiday sale updates. Emailing your recipients …

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What degrees can you earn online?

Here come the online educational programs that suit all the needs of … There are many online programs in marketing offering bachelor and master …

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Does Your Small Business Really Need a Marketing Plan?

They are experts in their business, but they simply don’t have the time to become experts in the ever changing world of online marketing. So what …

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Brexit catalyst in NZ meat marketing

A key impact on beef producers from increasing unlikelihood of TPP would be a loss of market share of New Zealand’s beef exports to Japan.

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Digital Marketing Goal Setting: KPIs

Without goals and KPIs, a business can be easily lost in the world of digital marketing. How do you measure the success of a post? What are the best …

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Online Performance Marketing, Cookies and You

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Tech company Kolau talks DIY, globalization from Vancouver

He hopes the company will become as ubiquitous with online marketing as … Businesses today often live or die on the first page of a web search.

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5 ways to prevent your website from losing traffic

Online marketing should be aimed at keeping the visitor engaged with your products … It’s true that visitors come to a website looking for information.

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Earnings Buzzer: Analysis and Bitauto Hldg Ltd (ADR) (BITA) Earnings Review

The Company operates in three segments- bitauto.com business, ucar.cn business and digital marketing solutions business. Bitauto.com business …

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Disruptive Advertising Named Best Pay Per Click Management Company for Medical Practices by ...

NAPLES, FL –(Marketwired - November 13, 2016) - The independent authority on internet marketing solutions, topseos.com, has named Disruptive …

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SEOP Named Top Digital Marketing Firm by topseos.com for November 2016

NAPLES, FL –(Marketwired - November 13, 2016) - topseos.com has reported the rankings of the 10 best digital marketing agencies for November …

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topseos.com Names Act Bold Media as the Best Search Engine Optimization Agency for November ...

NAPLES, FL–(Marketwired - November 13, 2016) - The independent authority on online marketing, topseos.com, has named Act Bold Media the best …

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topseos.com Declares Act Bold Media as the Best Social Media Marketing Agency for November ...

NAPLES, FL–(Marketwired - November 13, 2016) - topseos.com, the independent authority on online marketing providers, has named Act Bold Media …

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Pell named vice president, Johnson hired as accountant at Bosselman Energy

Anthony May has become a co-owner of IdeaBank Marketing in Hastings, joining … May will be primarily in charge of the website and online marketing …

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ICMediaDirect Leads the Market of Online Reputation Management

Brand repair should be an essential part of a business’ marketing strategy due to the significant impact of a negative online reputation and its direct …

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Boost Mobile App Download – Mobile And As A Result Affiliate Online Marketing

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What Our Online User Behavior Study Reveals

You may already know that video should be an important part of your online marketing strategy, but you may not realize just how important it is.

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Are luxury brands clicking on the right buttons?

For a long time, luxury brands ignored the métier of the Internet, arguing that luxury marketing is not meant to take a mass approach. Luxury is about …

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четверг, 10 ноября 2016 г.

Online Marketing Manager (Turkish)

coLanguage provides online language courses to connect Europe. We are searching for a team of 2-3 native Turks who want to develop online …

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The Website ReDesign Crash Diet Phenomenon

Almost any website can be effective and profitable, but only if you work to make the most of it. Let’s talk about that.

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(German speaking) Online Marketing Manager - Gaming - Gibraltar

View details & apply online for this (German speaking) Online Marketing Manager - Gaming - Gibraltar vacancy on reed.co.uk, the UK’s #1 job site.

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How Do Users Really Behave Online?

So much of your marketing work is trying to figure out how to reach people online and get them to react to or engage with your content. You do focus …

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Influencer Marketing Days Speaker Barbara Rozgonyi Presents 3D Marketing Strategy

Influencer marketing isn’t brand new, but it is trendy - and tricky. At Influencer Marketing Days in New York City, digital transformation speaker Barbara …

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Chilean fruit must work on quality and marketing to conquer China

Eric Li, whose company is one of the largest online marketers in the Asian giant and who was responsible for selling about half of Chilean cherries in …

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Get Exclusive New Car Insurance Quotes On A Single Website!

Every responsible car owner can now compare online auto insurance … said Russell Rabichev, Marketing Director of Internet Marketing Company.

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B2B Firms Must Embrace CRM-Based E-Commerce

The 2016 State of Digital Commerce Report, which surveyed 340 marketing and IT professionals about their challenges and expectations in today's …

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Celerant Technology Announces New Marketing Automation

“Personalized emails deliver 6x higher transaction rates compared to blind emails,” said Emerson Scherer, Digital Marketing Manager at Celerant …

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Online Marketing Manager - Germany

View details & apply online for this Online Marketing Manager - Germany vacancy on reed.co.uk, the UK’s #1 job site.

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Digital Marketing is not a one time strategy

Many marketers and brands confuse digital marketing and social media and presume it to be the same thing. There is a distinct difference between …

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Your Digital Marketing Strategy Depends on Online Reviews

Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. Indeed, reviews are pretty much …

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Rating Sentiment Summary: Can analysts adopt a bullish outlook for Bitauto Hldg Ltd (ADR) (NYSE ...

The EP platform business provides Web and mobile integrated digital marketing solutions to automobile clients in China. The platform enables dealer …

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WebMobril Technologies offer start-ups free Tech services

Their initiative, WM-CMA Endeavour, will provide Mobile application, Web design & development & Online marketing services for free up to a certain …

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IWC to Sell $121000 Swiss Watches Online in YNAP Tie-Up

Richemont Chairman Johann Rupert last week said all its brands need to boost online marketing as he overhauled management amid a 43 percent …

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Zalando sees marketing costs down even as Amazon spends

BERLIN, Nov 10 (Reuters) - Zalando, Europe’s biggest online-only fashion retailer, expects its marketing costs will keep falling as a percentage of …

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RewardStream To Grow Online Sales for Scholar's Choice With Referral Marketing Program

“We are excited to introduce our referral program with Scholar’s Choice and proud to be supporting the North American market,” said Rob Goehring, …

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Act Bold Media Named Top Search Engine Optimization Agency by topseos.com for November 2016

topseos.com is also active within various internet marketing events and conferences. The independent research team often performs industry research …

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topseos.com Names Disruptive Advertising as the Top Pay Per Click Management Firm for ...

… thousands of services competing to be the best, the rankings consist of only the 100 best companies offering a variety of online marketing solutions.

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SEO Specialist - Online Marketing/PPC

Join the amazing team at Thrive Internet Marketing! We are a small high-powered digital marketing agency in the United States growing rapidly and …

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среда, 9 ноября 2016 г.

Bayswater Firm Defines 10-Point Marketing Analytics Strategy

The comprehensive web marketing firm provides a full range of online marketing services, ranging from website design to reputation management.

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Performance Horizon to Speak at FST Media Future of Banking & Financial Services Conference

Prominent technology and digital industry leaders from Commonwealth … increases and profitability gains through their online marketing partners.

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Web.com Group Inc (WEB) PT Lowered to $23.00 at RBC Capital Markets

The company has a market capitalization of $697.48 million and a P/E ratio of 8.79. Web.com Group has a 1-year low of $12.90 and a 1-year high of …

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Web.com Group Inc. (WEB) Downgraded by SunTrust Banks Inc.

Web.com Group has a 12-month low of $12.90 and a 12-month high of $24.75. The company has a market capitalization of $697.48 million, …

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Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on …

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The WeedLife Network Launches FreeWeedSite.com, a Free Website Builder For Legal Cannabis ...

FreeWeedSite.com is an easy-to-use website builder for cannabis and hemp business owners, as well as marketing directors who need to better …

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Vistaprint Builds Digital One-Stop for Small and Micro Businesses

But a few years ago, the company launched a digital marketing division, Vistaprint Digital, to help small and micro businesses get and be found online.

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WHO report warns against junk food marketing to kids on digital media

The World Health Organization (WHO) has released a report that urges European governments to crack down on junk food marketing directed at …

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Lionbridge Named a Top 100 Digital Content Company by EContent

… we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions …

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Raymer Real Estate Services launches marketing division

Raymer Real Estate Services launches marketing division … that is focused on providing businesses with innovative online marketing solutions.

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Facebook tells travel marketers to show some emotion

Travel companies are putting significant investment into offline promotion but failing to translate it to the digital world. A Facebook marketing exec says …

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6 Creative Display Ad Ideas That Work

Are you blending into the background with your online marketing? Getting creative with your display ads can do wonders for your engagement and …

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Online ads don't deliver, says Kerry Stokes

Mr Stokes said that after years of taking their marketing budgets out of traditional media and putting them into digital platforms such as Facebook and …

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Cherry Reports Strong Quarterly Results on Online Gaming

Generally speaking, Game Lounge is Cherry’s Malta-based subsidiary charged with online marketing within the gambling industry. Yggdrasil Gaming …

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Mobile Ad Networks List – Secret Cause To Portable Phone Advertising And Marketing Uncovered ...

In differentiation with essential internet marketing, mobile online marketing has to help be way more to the point and specialised. One concerning the …

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6 Ways You Can Increase Your YouTube Profits

When you think marketing, you probably picture billboards, television … know how to successfully leverage the readily available online marketing tool.

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ONLINE MARKETING EXECUTIVE

The Online Marketing Executive will drive the day-to-day acquisition and retention of customers and traffic to the ecommerce websites across all global …

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9-to-5 news

“Rolling out a new website and creating more promotional materials to market to niche audiences have made this year special,” said Marissa Butler, …

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Pinterest Selects Neustar As Marketing Partner To Increase Ad Effectiveness

As a certified “audiences partner” within Pinterest’s Marketing Partners … activate audiences across offline and online, and measure the success of …

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среда, 30 ноября 2016 г.

среда, 23 ноября 2016 г.

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