“The online publication will focus on what’s next for the Port Huron region.” … to be used to promote tourism, marketing and economic development.
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четверг, 30 июня 2016 г.
City, nonprofits pitch in for marketing website
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Italian design furniture retailer Viadurini expands to US
The main difference from the classical sale is that we are used to promote – with the web specific marketing – the product immediately to the end …
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Why Your Practice Needs a Content Marketing Strategy
Digital consumers today have innumerable online options to research providers before booking an appointment. To swim through the ocean of …
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How Inbound Marketing Killed Cold Calling
Inbound marketing works better than cold calling because it delivers warm prospects who are receptive to speaking with a sales person. Digital Killed …
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Digital Marketing Services Available for Family Law Offices
“A lot of small family law firms handle their own online marketing, but what many people do not realize is that digital marketing – especially family law …
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Your Business Needs a Digital Marketing Agency
Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and …
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Advantix Rebrands; Focuses on Innovative Marketing Solutions
DALLAS–(BUSINESS WIRE)–Advantix Digital (previously Advantix Marketing), a Dallas-based full service digital marketing, advertising and analytics …
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The Telephone: Critical Offline Interaction Of The Omnichannel Customer
Online channels, including desktop search and display advertising, drove … Call duration is a key indicator of a call’s quality for marketing and sales …
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Online Marketing Specialist
Liquidity Services, Inc.’s mission is to provide business and government clients and buying customers the world’s most transparent, innovative and …
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Digital Marketing Models: 6Cs of online customer motivation
Use the 6Cs of online customer motivation to help you structure your website’s conversion funnel The 6Cs of motivation is a recognised tool used in …
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Online vs. Offline Advertising: New Research Offers Surprising Results
“A lot of social media marketing today tends to emphasize triggering online brand conversations between people who may not be closely connected to …
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Online vs. Offline Advertising: New Research Offers Surprising Results
“A lot of social media marketing today tends to emphasize triggering online brand conversations between people who may not be closely connected to …
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topseos.com Reports SEO Brand as the Top Web Development Firm for the Month of June 2016
NAPLES, FL–(Marketwired - June 30, 2016) - The independent authority on online marketing services, topseos.com, has named SEO Brand the best …
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topseos.com Selects SEOP as the Best Digital Marketing Agency for June 2016
NAPLES, FL –(Marketwired - June 30, 2016) - topseos.com, the independent authority on online marketing, has named SEOP the best digital …
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Internet Marketing Company SEOprofiler Releases Ranking Monitor with Daily Ranking Checks for ...
Ranking checks are important for people who want to run a successful online business. While it is not necessary to have high rankings for obscure …
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Digital Account Manager
Nine Twenty Sales are delighted to be working with a well-established and hugely respected Digital Marketing Agency based in the heart of …
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Don't Ignore the Power of In-App Mobile Marketing
Despite the potential power of this marketing strategy, many financial … As with all direct and digital marketing by financial organizations, the power of …
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Doubts start to creep in about Rocket Internet's strategy and market valuation
When German e-commerce investor Rocket Internet launched Jumia in 2012 as a would-be African Amazon, it was optimistic that a rapidly expanding …
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Indago Digital and IAB Australia search marketing workshop
Indago Digital and the Interactive Advertising Bureau (IAB) will provide a free search marketing workshop with a focus on paid search for IAB members …
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среда, 29 июня 2016 г.
4 Hot Digital Marketing Jobs & Salary Data; Is a Career in Digital Marketing for You?
4 Hot Digital Marketing Jobs & Salary Data; Is a Career in Digital Marketing for You? was originally published on BruceClay.com, home of expert search engine optimization tips.
I’ll admit it, I’m a millennial.
I value work-life balance.
I expect my job to be more fulfilling than well paying.
I gravitate toward a technical career because I’m always plugged in anyway.
I found a satisfying and challenging career path in digital marketing. If you’re anything like me, digital marketing might be a good fit for you.
Here are the digital marketing salary statistics and job descriptions to help you decide if it’s time to kick-start your career in online advertising, search or social media marketing.
If so, our SEOToolSet Training™ is just the place to start.
Why Choose a Career in Digital Marketing?
How do you know if a career will be fulfilling? Can you imagine yourself in that job for a long time? Will you make enough to cover your rent?
Digital marketing has opened up a wide array of job opportunities for recent graduates and self-driven learners alike. There are a lot of options to choose from within the digital marketing space. And jobs within digital marketing come with good pay, which makes them all that much more attractive.
What Digital Marketing Jobs Are Out There?
The digital marketing industry incorporates marketing, technical, creative and problem-solving skills.
What makes it so ideal for the younger generations is that they have grown up on the internet. Always being connected is just part of life.
Below are some jobs that exist now within this field. Understand that within this field, you could work at a marketing agency or in-house at a company or non-profit organization. And pay varies based on how long you’ve been working, your geographic region, and many other factors.
Jump to the digital marketing jobs and salary data below the infographic with these links, or scroll to see the full graphic.
SEO Analyst
The ideal SEO analyst: Our team of SEO analysts are analytical, enjoy puzzles, and take pride in keeping up with a fast-changing search industry.
Salary data: The latest salary survey from the Search Engine Marketing Professionals Organization (SEMPO) shows that the average salary of their search marketer membership is just shy of $80,000.
What they do: Having a search-engine friendly website is critical to businesses. Many people don’t realize what goes into making a website that works from a human perspective and also a search perspective.
There are three factors that impact a website’s rankings — search engines, competitors and you. We can’t control the search engines and we can’t control competitors, but we can control a website. That makes the work of an SEO analyst invaluable. We cover this in detail in our SEOToolSet Training course for those who want to know about our time-tested SEO methodology.
An SEO analyst ensures that the website is search-engine friendly, meaning there are no issues preventing it from being crawled and indexed by search engines. This person also optimizes the website to get more web traffic by engaging in technical and marketing activities. SEO is a never-ending process, which makes it fun and challenging.
Job interview tip: Start getting your resume ready with the SEO analyst interview questions we ask candidates in our own hiring process.
Web Writer or Content Marketer
The ideal content specialist: If you always liked the idea of being a professional writer, getting paid for your words, content marketing could be an ideal career choice for you.
Salary data: Writers who specialize in advertising, public relations and related services make an average yearly salary of $77,450, according to the Bureau of Labor Statistics’ 2015 survey data.
What they do: Here’s a little secret, I got my start in digital marketing as a content writer. It’s a rewarding job for those who love the art of crafting a compelling message.
It’s hard to do SEO work without great content on the website.
A content writer is the person who develops text for the website that is relevant and interesting, ultimately attracting more traffic and causing web visitors to take action — whether that means buying a product or learning more about the company.
It is also the content writer who creates content that supports keywords and the overall themes of the website. The content writer will often write copy for home pages and landing pages, as well as blog posts.
Job interview tip: Check out our list of marketing writer interview questions to get a taste of what an employer is looking for in a web writer.
Social Media Marketer
The ideal social media marketer: The job is a good fit for anyone who is naturally social, enjoys creative content creation, and embraces analytics and reporting on metrics to show the value of their social media efforts.
Salary data: The average salary of a social media marketer can range widely, with PayScale.com posting an average annual salary of $46,000 and Salary.com reporting an average of $107,000. By our math, those two estimates average out to $76,500.
What they do: Social media marketers are responsible for maintaining a brand’s presence and building visibility and customer relationships within the social channels. This encompasses many different activities, ranging from creating social media business profiles to developing posts, from engaging with customers to building relationships with influencers.
If you are in the millennial generation, you are likely accustomed to using social media on a regular basis. As digital marketing evolved, it opened the doors to jobs within social media. Businesses now see the value of having a social presence and are willing to pay someone to help them manage it.
Job interview tip: Prepare your knowledge of social media for business with these social media manager interview questions.
SEM Analyst
The ideal SEM analyst: There is a lot of monitoring and reporting involved, so it is a good choice for someone who likes digging into data.
Salary data: Glassdoor.com reports the average annual salary of an SEM analyst at $50,000.
What they do: An SEM analyst is the person who manages the paid online advertising efforts of a business. This is a great job for someone who is analytical because they’ll be looking at average bids, cost per click and other numbers every day.
An SEM analyst is also highly creative, as the best online ads require a deep understanding of what will get the target market’s attention in unique and emotionally resonant ways.
An SEM analyst creates ads for pay-per-click platforms, including search and social media, and other online ad campaigns, such as display. Not only does the analyst get to create or direct the creation of ads, but he or she also manages the bids for those ads and reports on the performance of campaigns.
Prepare for a Career in Digital Marketing
There are not a lot of college courses that will prepare you for a career in digital marketing. This is why many people are self-taught or learn with the help of a mentor when they begin an entry-level job.
There is a path to super charge your understanding of the digital marketing field through our SEOToolSet® Training.
We offer two training classes, Standard and Advanced, effectively a crash course in digital marketing. The course lays a foundation for a digital marketing career. We start with how search engines work, what websites need to do to show up in search and how social media and online advertising fit into the digital marketing equation. Everyone who goes through our training leaves with a whole new understanding of what it takes to build an online presence for a company or organization today.
For more information about our training, visit http://ift.tt/1XZvSFy. The next training takes place July 11 to July 15 and could be your launching platform for a successful and fulfilling digital marketing career.
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How to Craft an Effective B2B Online Marketing Attack Plan
As a B2B marketer, you might find it hard to prioritize. With so many marketing channels, so many tactics, so many content formats to choose from and …
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Online Marketing Specialist
DESCRIPTION: Venture Capital funded new innovative tech app company is looking for bright and ambitious individuals to market its exciting new …
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RestorationMaster Expands Online Marketing Program for ServiceMaster Disaster Restoration and ...
RestorationMaster has recently built a new micro-site for San Mateo, CA to boost the digital marketing program for ServiceMaster Disaster Restoration …
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Local brands lead race for China's savvy consumers
Yet local dairy group Yili has managed to grab market share through sponsoring local TV reality shows and clever online marketing. Snackmaker …
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RestorationMaster Expands Online Marketing Program for ServiceMaster Disaster Restoration and ...
RestorationMaster has recently built a new micro-site for San Mateo, CA to boost the digital marketing program for ServiceMaster Disaster Restoration …
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Sales & Online Marketing Manager
… Some involvement with significant online marketing strategy for the business. Understanding of online marketing and technology a bonus! Skills:.
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Consider several different ways to market your business or product online
My favorite millennial marketer is involved with an emerging Atlanta company that recently launched a new product online. Among other notable …
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Brave, New Online Wine World
Most traditional wine operators have tried to build effective online marketing platforms, but few have had the technical skills and understanding of the …
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Wednesday's business agenda
General Assembly Boston is sponsoring a digital marketing workshop for beginners. The class will cover the fundamentals of digital marketing and …
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Online networks create programming for the digitally minded mom
As they grow up and continue their cord-cutting habits, they’re opening up a market for a new type of online video that caters to their more mature …
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Gannett Buys ReachLocal, as Publishers Seek Regional Online Advertisers
Gannett Co. (NYSE: GCI) is acquiring ReachLocal Inc. (NASDAQ: RLOC), a digital marketing company, for $156 million. Robert Dickey, Gannett CEO, …
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Google to Test Your Internet Speed On Demand
Join digital marketing experts from Google, CLASSPASS and more in New … His passion for helping people in all aspects of online marketing flows …
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Online workwear retailer opens first storefront in Richfield
Following the success, Burns sought help from online marketing agencies, including local company Minnesota Interactive Marketing Association.
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ReachLocal Inc (NASDAQ:RLOC) Agrees to Gannett Takeover Bid; Stock Skyrockets
This was the latest move by a traditional newspaper publisher to expand its portfolio beyond print media as ReachLocal is an online marketing …
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How independent hotels can reclaim bookings from OTAs
Armed with marketing budgets that are larger than some boutique hotels’ … By making full use of online marketing strategies, smaller hotels can use …
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Gannett snags ReachLocal for $156 million
Founded in 2004, ReachLocal provides online marketing solutions for small and medium-sized businesses. With 16,000 customers in North America, …
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Research and Markets - US Online Fashion Retail Market Growth of 14.21% CAGR by 2020 ...
The online fashion retail market in the US is forecast to grow at a CAGR of 14.21% during the period 2016-2020. Commenting on the report, an analyst …
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6 Steps to Content Marketing Made Easy
That’s why content marketing is such a valuable technique for growing your business. It helps you boost website traffic, grow your mailing list, and …
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Why user experience matters in digital marketing
When it comes to developing and executing modern digital marketing strategies, there’s one important thing that often gets forgotten: user experience …
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Another company has got its Euro 2016 marketing wrong in Wales - but this time we can see the ...
This England-supporting billboard seen in a Welsh car park couldn’t be more perfect. In a carpark in England, and probably before last night’s brilliant …
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понедельник, 27 июня 2016 г.
Samskriti Business Solutions Launches New Website-2016
Digital marketing is a modern way of marketing that has broached in the process of technological evolution. This kind of marketing uses the electronic …
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How To Build Customer Trust Through Content Marketing
As an online marketer, you are likely to be looking at different strategies like SEO, PPC, social media and content marketing to reach out to customers.
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Credit reporting giant Veda under fire for the way it obtains customer consent
Privacy advocates have slammed Veda for using the online form to obtain a free or … It appears Simon left a pre-ticked box at the end of the online form … It is illegal for Veda to sell credit reporting information for marketing purposes.
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VetMatrix and Demandforce Join with eVetPractice to Offer Online Resources for Veterinarians
SAN DIEGO, June 26, 2016 (GLOBE NEWSWIRE) – VetMatrix, an Internet marketing solutions provider, along with its sister company, Demandforce, …
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Total consumer experience in the digital era
MARKETING and media experts have suggested that in the digital era brands should adopt online-to-offline (O2O) marketing strategies to attract …
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TherapySites Partners with Tennessee Counseling Association to Make Online Marketing ...
TherapySites, the leading website and online marketing company for mental health professionals, announced today its affiliation with Tennessee …
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воскресенье, 26 июня 2016 г.
topseos.com Unveils SEO Brand as the Best Social Media Marketing Company for the Month of ...
The rankings are updated on a monthly basis to account for the latest developments within the online marketing industry. The process for analyzing …
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Howell: Cotton market overcomes swoons to edge slightly higher
But December overcame swoons to gain 49 points for the marketing week ended Thursday, settling at 65.42 cents. It hit 66.64 cents on June 17, …
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Master Internet Marketing With These Useful Ideas
Businesses overall have a high rate of failure, and that is especially true for online companies.Read this article to learn some Internet marketing tips.
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Jobs
Job exchange for the cultural sector and the creative industries in Berlin.
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Online Marketing Executive Hotel - Surrey
Apply for Online Marketing Executive Hotel - Surrey - with JobG8 in Surrey - 123044941. Check out Travel Job Search for 1000s of the latest travel …
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ACCOUNT EXECUTIVE / INSIDE SALES For Online Marketing Agency $75k-$95k
Expanding Company / Career Growth Opportunity Expanding internet marketing company now interviewing an Internet Marketing Advisor with a …
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The Most Innovative Marketing Tactic is with the Crowd
“We can create a strategy of real-time, open-innovation marketing by making the entire universe of online customers and prospects our focus group, …
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Marketing
This section provides in-depth guides on the different marketing strategies small businesses should apply to … Top five digital marketing tips for SMEs.
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суббота, 25 июня 2016 г.
10 Ways Brick-and-Mortar Business Owners Can Improve Their Online Presence
Use the Facebook location marketing tool that will allow you to share your … If you want to portray a real genuine brand online then you need to use …
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Digital Marketing: It's MinkBook world and we're just living in it
It’s been an interesting few weeks for digital marketing and the post-privacy world. News stories that would have had privacy advocates up in arms a …
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Internet Marketing Guide How to Grow Your Success Online torrent on askmeanythingbook.com
The Instant List Generator is the most effective and easy way to generate tons of cash online via internet marketing, and list building. This course will …
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Seeking Marketing Student: Blogging/Online Marketing/Social Media
We are a food/beverage company in Pasadena seeking a marketing student to help us with our online marketing. This is a paid opportunity and you …
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Social media event at Ipswich local business meetup group
Ipswich-based Digital Marketing ‘meetup’ group SIMS is teaming up with five social media experts tohost an 'Ask the Experts’ panel of advice and …
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Seeking Online Marketing Specialist for Part Time at Home Job
At the moment we are in the middle of seeking someone to help with the social media marketing, email marketing, and forum posting. I need someone …
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topseos.com Selects SEOP as the Top Digital Marketing Service for June 2016
NAPLES, FL–(Marketwired - June 25, 2016) - topseos.com, the independent authority on online marketing, has named SEOP the best digital …
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Local customers relish farmers market fare on Wednesdays, Fridays
Vendors for the Craig Farmers Market bring their wares to Alice Pleasant Park … “There’s a little less connection through the online market, but the …
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Part time Project Manager and Online Marketing Position
5-20 hours per week (possibly 30-40 hours if you are effective). Seeking a savvy and customer oriented individual for our Project Manager / Online …
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Bentley's Corners Market On Nutritious Pet Food
“They realized that the things in most products being sold were not actually the best for their pets,” said marketing manager Christina Bates. So, the …
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3 Things Every Marketer Should Know About Growing Business Online
If a small business is not listed on the web, or if location, services and business … As businesses grow from basic to more advanced digital marketing …
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Online Marketing Sales Executive - $50K Base + Super + Commision(OTE $70K-$80K)
Sales Representatives/Consultants, Join our busy Sales Team. Show your skills and passion for B2B sales to help Australian businesses grow online …
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Austin-Based Pro Sanders PAC Raises Questions
The “Feel The Bern” logo graces its website, www.feelbern.org, which … from the super PAC for “online marketing services,” according to FEC records.
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How to Pitch Book Bloggers
Blogging, which started out as a simple way to post online personal … include bloggers in our book launch and ongoing marketing plans, and why the …
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How to Be a Successful Small Business Marketer
As industry-leading online market Neil Patel writes in his Quicksprout.com blog post, “How to Be a Successful Marketer if You’re not Super Smart:”.
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Digital-marketing agency building in E. Memphis
“What we focus on with our clients is building out a strategic digital presence for them,” she said. “Websites, mobile apps, digital marketing. However …
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Online Advice Providers Still Dominated By Financial Engines
In its latest research, Tiburon Strategic Advisors looked to make sense of the growing online advice market that now consists of more than 50 …
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Marketing and Ad Chiefs React to Brexit
Sir Martin Sorrell and other senior figures from the marketing and ad industry have been reacting to Britain’s decision to leave the EU, most with alarm …
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How “Do It with Me” marketing services can help SMBs access the latest marketing practices
Small and medium sized businesses (SMBs) are the new frontier for digital services. The enterprise is armed with excellent digital marketing tools that …
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Senior Marketing Manager
Zumobi, a leading mobile content marketing technology company … seeking a Sr. Marketing Manager with proven digital marketing experience to join …
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пятница, 24 июня 2016 г.
How online marketing is replacing traditional advertising
This has seen an increase in influencer marketing, where brands align themselves with individuals who have a massive following online to influence …
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Building an online market for dental equipment
Building an online market for dental equipment. Phil Burgert By Phil Burgert. Atlas Resell Management is growing a niche business with some 1,500 …
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Neustar to Split, Rebrand Marketing / Data Unit
Nine months ago it partnered with Kantar Shopcom, to help marketers measure the impact of their off-line and online marketing initiatives.
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Online Marketing Manager
At CreativeLive, we are relentless in helping millions of people live their dreams in creative careers and in life. We create amazing experiences that …
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Online Marketing lead
Apply for Online Marketing lead jobs in Dublin South at IrishJobs.ie.
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Causemedia Floats Data-Driven Marketing Firm
The group already includes StudioGood, a digital marketing agency; charity auction firm Kompolt, and patron, a branding and design agency.
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How to make a working vacation productive and fun
Dave Delaney is a Nashville-based social media and digital marketing consultant, author and keynote speaker. Do you have a question about online …
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PromoTech Marketing Launches New Website For MN Concrete Edging Company
PromoTech Marketing, a business in Minneapolis, MN, has worked together with Curb Creations, Inc. to help them develop their website. The new …
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10 Experts Weigh In On Caribbean Businesses Love-Hate Relationship with Social Media Marketing
I spoke to 10 of the region’s top Digital Marketing Professionals and asked each of them the same question, “When it comes to the adoption of Digital …
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Online Marketing Manager
Online Marketing Manager Job Central London £45,000 - £50,000. This organisation is based in an excellent location in Central London and is …
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Online Marketing Lead - Dalata Hotel Group plc
Online Marketing Lead. As Ireland’s largest hotel operator, we successfully operate the Clayton Hotel & Maldron Hotel brands throughout Ireland & the …
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YouTube focuses on easier posts of marketing videos
Commonly used for online product demos and marketing, YouTube is expanding customer service to make it less robotic to work with. With YouTube a …
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The Lego Model: How to Build Your Social Brand
In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you.
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Airbnb Appeals to Advertisers – Digital Marketing News This Week
Airbnb is hoping to create more branded experiences for advertisers. The company’s recent partnership with Chicago’s Art Institute on a “Van Gogh" …
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e-Haat, a new way forward for women entrepreneurs
Women members of any self-help group are also eligible to log on to this online marketing portal. The Ministry may charge nominal one-time fee from …
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Google's Local 3-Pack Now Includes Paid Listings
This was first reported on by Joy Hawkins of Imprezzio Marketing who … Join digital marketing experts from Google, CLASSPASS and more in New …
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Accenture to Expand Digital Transformation Capabilities for Retail and Consumer Goods ...
The acquisition will increase Accenture’s digital consulting capabilities in the German market and strengthen the broad range of services Accenture …
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Buyers beware: the digital dangers of purchasing medicines online
In fact, illicit online pharmacies are savvy at marketing, using multiple strategies (including online marketing, social media, and marketing affiliate …
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Perfect Headlines, Lonely Tweets, Virtual Reality
This week’s top online marketing news from @toprank featuring virtual reality marketing, lonely, unclicked Tweets and perfect headlines.
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Aspects that an agent will know that the internet won't
Statistically, nine out of ten homebuyers will make use of the internet during their home search process. This is because technology has made the …
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Ask Google Anything: Gary Illyes Talks RankBrain, Panda, Penguin and More
Ask Google Anything: Gary Illyes Talks RankBrain, Panda, Penguin and More was originally published on BruceClay.com, home of expert search engine optimization tips.
The Ask Me Anything session with Google Search is always an SMX highlight. The audience is full of digital marketers eagerly waiting to hear what Google Webmaster Trends Analyst Gary Illyes will reveal in the AMA with Search Engine Land and Marketing Land Editor Danny Sullivan. Read on for this Googler’s statements on RankBrain, Google Assistant, Penguin, Panda and more!
#SMXAdvanced keynote: #Google’s @methode talks #RankBrain, Penguin update & more https://t.co/Z8nCCW0Qr9 http://pic.twitter.com/7m2z1aCXQn
— Natasha Aidinyantz (@MyCreative_UK) June 23, 2016
Google says that RankBrain is the third most important ranking factor; is it really a ranking factor or a query alignment tool?
Gary: Basically, it’s a ranking factor. It’s a supervised machine learning platform. RankBrain is the same thing, it’s learning what worked well for queries and what results are good for a certain query. It works well for long tail queries. He gave the example query of ‘can I beat Mario brother’s without using a ‘walk through'”
With RankBrain, the results are more reasonable than without.
Is it more query refinement and less ranking?
Gary: It will understand what results will work better for queries. Stop words are dropped from queries but rank brain understands the conversational manner of search and can give results accordingly. It’s less about understanding the query and more about understanding how best to score the results.
Do we have a RankBrain score?
Gary: We don’t have a rank brain score. The root of your question is if you can optimize for rank brain
[witty banter]
Rank brain is a new, unique score. It’s enhancing our relevancy in the search results based on what you have on your pages. It makes sure the user gets [the best page for the query]. If you keyword stuff your content, it will almost certainly not be good for you.
How many queries is rank brain processing?
Gary: Not sure; rank brain will refine and learn from every query it gets
Should we fear that it’s going to take over the world? Most of the AI movies show us that the machines will take over …
Gary: Not all of the world.
[insert audience laughter]
Is the number one ranking factor content or links? Which is the most important ranking factor?
Gary: It depends on the query, what you’re looking from and what the numbers say. I can’t give you a concrete answer because it depends on too many things.
What’s the deal with Google Assistant?
Gary: Frankly, I have no idea. I know we’re still wrapping our heads around how to experiment with this new cool idea. It’s based on machine learning. We need to know what you want, how you want it and where you want it.
How much of the algorithm is going to become AI based?
Gary: Machine learning is extremely important for us. We’re focusing on machine learning and what it can do – not just in Google Search but in all of our products. At what stage are we? I can’t tell you because I only have a vague idea. We don’t want to get to a stage where someone sends us a bad query or a query that we have bad results and we don’t want to get to the point where we don’t understand why the machine gave that result.
Do terms in the URL help in any way with rankings?
Gary: TLDs do not play a role in how we calculate relevancy for a specific result. ccTLDs to play a role in ranking, you’ll perform better in the google local. There are certain cases where we will look at it but in most cases we won’t. I’m not advocating to buy keyword rich domains; it doesn’t have a super power. My recommendation is that it can definitely help you if you’re describing your product in the URL because it helps your user.
Google said it was going to give you more data (more than the current 90 day view) in Search Console almost three years ago; when is this going to happen?
Gary: We went through a very long transition with Search Console. We’ve figured out how to we can make a longer time of data happen and is something we’re working towards a little faster (and we have the buying from management). Let’s move on to Penguin … are we going to get a new one anytime soon?
Gary: Penguin, I will not say a date because I’ve been wrong too many times. I will not say any timeframe anymore.
What’s the deal with Panda? You said it was part of the core algorithm but is stuff running through it constantly?
Gary: It is not real time but it is continuously running. We collect the data and then roll it out, refresh that data and roll it out again.
What’s our time period on each rollout?
Gary: Months.
So it takes months to get through all the sites on the web?
Gary: Correct.
At this point, unfortunately, my computer died ><. There was one more key piece of information coming out of this Google AMA, though — the official end of Google Authorship.
from @methode “we are not using authorship at all anymore…we are smarter than that.” but thanks for giving them all that data, SEOs. #smx
— MichelleRobbins (@MichelleRobbins) June 23, 2016
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Set Your Traffic on Fire: Latest Ways to Amplify SEO, Including Employee Advocacy – #SMX
Set Your Traffic on Fire: Latest Ways to Amplify SEO, Including Employee Advocacy – #SMX was originally published on BruceClay.com, home of expert search engine optimization tips.
How can search and social marketing teams work together to make both their efforts more effective? You can use social media as a distribution network for content, but realize that today, organic social traffic is not guaranteed.
(l. to r.) Speakers Travis Wright, Jason White and Maggie Malek, with Chris Sherman, moderator
In the session “SEO & Social: Let’s Dance!” at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.
Establishing an Employee Advocacy Program: Jason White
Jason White (@sonray), VP SEO & SMM for DragonSearch, starts to talk about distribution networks. Social media is a fascinating distribution network. As an industry, a lot has been written about the declining reach of organic. If you’re a small brand building an audience, it can be a really frustrating, slow process to see that your social media posts don’t get seen by many people naturally.
Employee Advocacy
#SMX exclusive –>@DragonSearch‘s @sonray on employee advocacy! Love it. #SEO @smx #socialmedia #smm http://pic.twitter.com/s8cblaeYOe
— Kristi Kellogg (@KristiKellogg) June 22, 2016
Employee advocacy (which White thinks is a silly name) describes the process in which brands get bigger reach through their employees’ social profiles. When the concept first was introduced to Jason, he found it creepy — but he can’t deny that it works. It works because it has greater reach than that of the brand in some cases. The influence that employees can gain for a brand can’t be ignored.
There are two main aspects to establishing an employee advocacy program. First, there’s the networks they’re on. Then there’s the mechanical aspect — what are you looking to deliver through their networks?
Optimize as much as you possibly can and find the wins. White says not to look just at social, but get these employee advocates to be blog authors. Their names matter. Build them up. A lot of people only look at employee amplification and leave it at that, but if you’re looking full funnel you see email, chat, forums, and other places where you can leverage that employee’s voice.
Available Tools for Employee Advocacy
- SocialChorus
- EveryoneSocial
- Hootsuite Amplify
- Dynamic Signal
- GaggleAMP
- Bambu Sociabble
Cultural Considerations
Some companies are collaborative, some are creative, some are competitive — and some are controlling. In a controlling environment, your employee advocacy strategy might be a little bit different. But it can still work.
Establish Goals (the first step of any program)
- Extend reach
- Build followers
- Drive traffic to the site
- Drive more leads
- Reach new or existing demographics
- Retain current clients vs. find new clients
- Testing
- Branding
- Improve brand sentiment
Important to Keep in Mind
Employees are brands in and of themselves. They should have the freedom to share and not share as they think fits their image/reputation. Not all messages should be shared by all participants, and that’s okay.
[Editor’s note: Companies also need to be sure that employees disclose their relationship when endorsing products/services. See the FTC’s endorsement guidelines for details.]
Timeline
Month 1: Get comfortable. Form a weak baseline.
Month 2: Require tweaks to the process and get deeper insights to form a stronger baseline.
Month 3: Hit your stride.
Gamify
People feed off competition. The prize doesn’t have to be crazy. People feed off competition. The reward could be a gift card or a half day off or anything. If the program is dying, a reward can get things going again.
Conversions that Change Hearts and Minds: Maggie Malek
Maggie Malek (@MagsMac), head of social media at The MMI Agency, says there’s a new consumer landscape — search and social can no longer be separate. Things have changed in the past four years:
- Written content is now graphic content.
- Social traffic is not guaranteed.
- Social engagement is a different ball game.
- Brands have to pay to play.
Identify moments that matter. “I believe that everything is better if you lead with the head and follow with the heart,” says Malek. The head is search and the heart is social. Both have to be constantly talking to each other and exchanging data.
- Start with data.
- Create conversations.
- Ignite data.
You must understand yourself as a brand and know exactly who you are conversing with. Define your spirit and stand for that spirit in every aspect of search and social.
Lead with the Head
What are people searching for in the privacy of their own Google search box?
What questions are they asking?
What trends are you seeing?
But Google isn’t the only place people are searching:
- Facebook open graphs
- YouTube organic search
- Amazon products and reviews
- Twitter search
- Instagram hashtags
- And on and on …
Let the Heart Provide Context
- What are people saying about your product to their friends?
- How are they interacting with your competitors?
- What customer service issues are they having?
- What content is getting the most engagement?
Metrics for Awareness vs. Conversion
Some metrics measure awareness: Reach/impressions, engagement, mentions, clicks/CTR, site traffic, brand awareness and sentiment.
Other metrics measure conversions, or reaching goals you’ve set, such as: leads, checkouts, conversion rate, average order value, cart abandonment rate, customer retention rate and customer LTV (lifetime value).
Pick Your Channels
Social media channels to choose from (click to enlarge)
Success looks different for every brand. What metrics will you be looking at?
Three Types of Content
Hero: Large-scale tent-pole events or “go big” moments designed to raise broad awareness.
Hub: Regularly scheduled “push” content designed for your prime prospect.
Hygiene: Always-on “pull” content designed for your core target.
Plan for Unbridled Success
- Hire the most amazing writers as brand ambassadors. We as people don’t like to read crappy content.
- Assign a dedicated team. There’s a lot going on in search and social, and it’s really, really hard to do both.
- Identify collaborators on each team. Establish a cadence to data share.
Malek has a publication checklist you can check out here: http://ift.tt/290j7E5 (PDF)
Takeaways
- Know your brand voice.
- Chart your course with data, but let your heart lead the way.
- Rally around content that represents who you are.
- Develop a relationship on social media that allows you to glean even MORE data from your consumers to personalize their experience.
- Convert social sensations into content opportunities.
Enhance Your Marketing Strategy: Travis Wright
Travis Wright (@teedubya), chief marketing technologist for CCP Global, is up. He’s talking fast about the overlap of social with both organic search and paid search. He has a lot of slides to share!
The Overlap of Organic Search / Social + Paid Search / Social By Travis Wright from Search Marketing Expo – SMX
Search and social is all about content. We have to create epic content. Content can be great, but it’s useless if no one hears it.
Diversify Your Content Types
Analyze your content via BuzzSumo.
Figure out who shared your content. Then make a Twitter ad campaign to target those people.
Use Remarketing Campaigns
After people visit your site, you want to track your prospect. When the prospect leaves, your ad will show up on another site. Use pixels.
Wright says organic reach is over. Marketers need to be prepared to use paid reinforcements.
If you do any type of email marketing, combine it with Facebook ads — email openers are now 22% more likely to purchase. When ads show up in multiple places, they think you’re huge. #Retargeting
Also watch my pre-SMX interview with Jason White and Maggie Malek for more insights on the opportunities between search and social.
Like our liveblog coverage of SMX Advanced? Subscribe to the BCI Blog and get new posts by email.
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What You NEED to Know About the Google Quality Raters Guidelines #SMX
What You NEED to Know About the Google Quality Raters Guidelines #SMX was originally published on BruceClay.com, home of expert search engine optimization tips.
The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn’t. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines (PDF) extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016.
From left: Ruth Burr Reedy, Jenny Halasz and Jennifer Slegg
Jennifer Slegg: Why are the Guidelines so Important for SEOs to Know?
Jennifer Slegg, founder and editor of The SEM Post, opens by telling us we must pay attention to the guidelines. They show us very clearly what types of sites Google wants to rate the highest. Now, it’s important to know that raters do not directly impact rankings
Your Money, Your Life
These sites are held to the highest standard. They include:
- Shopping or financial transaction pages
- Financial information pages
- Medical information pages
- Legal information pages
If you are any kind of online store at all, you are being held to the YMYL standards.
Expertise, Authority, Trustworthiness: E-A-T
This is the cornerstone for how Google determines the quality of any webpage.
Expertise
Expertise is determined by author. Any author can have expertise. Being an expert does not equate to expertise in another. Any market area can have authors with expertise, from celebrity blogging to SEO.
Show author’s expertise by including author biography, show off citations, and show credentials, such as speaking engagements. Also, you can perform detailed reviews, post on forums, etc.
Authoritativeness
This pertains to the website itself. Why should someone trust it? Why is it an authority in is market?
Show authority by including a robust About Us page. Show off important publications that have linked or quoted the site. Showcase your employees’ speaking engagements and publications.
Trustworthiness
Why should a visitor trust your site or page? Looks matter here. If you have a weird font and flashing text and appears sketchy, this will hurt you.
5 Signs of Low Quality Content
- Main content quality is low
- Unsatisfying amount of main content
- Not enough E-A-T
- Negative reputation
- Distracting supplementary content
Should SEOs Look at the Google Quality Rater Guidelines
Next up is Ruth Burr Reedy, the director of strategy at UpBuild.
Live at @smx with @ruthburr. Talking Google quality raters guidelines. #SEO #smx #Google http://pic.twitter.com/9WIzIIkXEY
— Kristi Kellogg (@KristiKellogg) June 22, 2016
First question raters have to ask: Why are you here? Is this page relevant? This is especially important for YMYL pages.
Fix your low-quality pages. No discussion even needed. Just do it.
Google has a phrase to describe medium-quality pages: Nothing wrong, but nothing special. Get special.
Make your content better. Are you sick of hearing it? Again, just do it. Don’t neglect your product and services pages. They’re much less interesting, but they still need good content. And that doesn’t mean long content, but a satisfying amount of content.
In the November version of the Quality Raters Guidelines had the sentence: A very positive reputation can be a reason for using the High rating for an otherwise Medium page. That was omitted from the March version. However, Reedy asserts that this was removed only because too many raters were probably ranking pages High because of this sentence.
Experts
Who are the other experts in your industry? Can you get them to talk about you? Google is increasingly able to know who these experts are. Interact with them. It’s also a very human readable signal.
Build Your Brand
Build it online. Build it offline. Be active in your community. Promote your company. Be good at marketing.
Jenny Halasz Dives into Trust
Jenny Halasz, president at JLH Marketing, rounds out the session.
Top 3 Considerations
- Quality/content of main content
- Reputation
- Level of E-A-T
Don’t think that doing an expert roundup, though, will satisfy expertise. Roundups are usually useless.
Don’t try to re-post or scrape content. You won’t fool Google.
Measuring Trust
We all have a human connection to trust. Brene Brown said “Trust is built in very small moments” and Halasz thinks this applies to digital marketing.
- The way the page is designed
- Content or lack thereof
- Intrusive ads
- Low Better Bureau Business Ratings or negative news articles
- UGC spam
Google Quality Rater Guidelines: Hidden Gems
Halasz points to these points from page 65-66:
- Expertise does not equal expert
- Quality scale should not vary according to topic
- Ads should not be intrusive
- There is so sweet spot amount of content
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четверг, 23 июня 2016 г.
Six B2B Takeaways From Six Great Facebook Ads
Takeaway for B2B marketers: Sometimes a picture is worth a thousand … which immediately speaks to the frustrations of digital marketers who have …
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Why the Amazon Threat to Tesco is Real
Tesco TSCDY 1.23 % is most exposed, having 36% of Britain’s online market, according to brokerage house Bernstein. Chief Executive Dave Lewis's …
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4 Psychology Tips for Better Marketing
Remembering your audience is made of humans is especially true when it comes to online marketing, an industry that sometimes forgets users have …
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Nigerian Women Rocking the Online Business World
I realized there was really a demand for this product so I used my experience in online marketing, web design, and user experience to create a …
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Techdept creates free 14-day online masterclass in digital marketing
Marketing technology innovation lab Techdept has created a free 14-day online course designed to provide traditional marketers and business …
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Mobikon acquires automated online marketing platform for restaurants MassBlurb
One of the leading marketing platform for F&B business Mobikon has announced acquisition of MassBlurb, an automated online marketing platform for …
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Lara Fabans
Online marketing consultant. Growing up in Silicon Valley and the daughter of nerds, I couldn’t help but be a technogeek with my fingers on every …
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English EN
As Online Marketing Manager (m / f) you are responsible for the planning, design and management SEM activities; Takeover the care and optimization …
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English EN
If music is your hobby and marketing your passion, you just found the perfect job! At flowkey you will be part of a powerful mission: helping people …
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5 Free Online Marketing Tools To Kickstart Your Internet Marketing Campaign
Your Internet marketing campaign always has room for improvement. The most successful companies make a commitment to kick-starting their latest …
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How to leverage your offline connections
They discuss the real-world marketing of your practice, how to create … Levin: For dental practices, online marketing can be frustratingly difficult.
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Jungle Ventures-backed Mobikon buys digital marketing platform MassBlurb
Digital marketing startup Mobikon Asia Pte Ltd has acquired MassBlurb, an automated online marketing platform for restaurants, for an undisclosed …
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Mobikon acquires online marketing platform for restaurants MassBlurb
online_marketing Digital marketing startup Mobikon Asia Pte Ltd has acquired MassBlurb, an automated online marketing platform for restaurants, for …
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Mobikon Acquires Online Marketing Platform MassBlurb
Mobikon Acquires Online Marketing Platform MassBlurb … Marketing Platform for the F&B industry, Mobikon, has acquired MassBlurb, an automated …
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Chinese Businesses Can Have Increased Traffic Through Social Media Marketing and Through ...
According to Tuiguang123 English Online Marketing Co. … clients with their Twitter marketing ideas as well so they can expand their customer base.
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5 Tips For a Successful Website Marketing Strategy
This isn’t the case, sadly, and your website marketing strategy is going to have to compete with millions of other websites trying to accomplish the …
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5 Things All Successful Online Marketing Professionals Do
Most marketers are average at best. The majority of online marketers could be doing better. Despite existing in different industries, there are a lot of …
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Growing Pains at Online Education Startup Udemy Hit, as Amazon Rumors Swirl
Now, he’s still teaching online — but you won’t find his classes on the …. to be the next Rob Percival brought their online marketing skills to the fore, …
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The Fault, Dear Advertisers, Is Not In Our Stars...
David Rodnitzky CEO of 3Q Digital, a leading digital agency. Recognized expert in online marketing and strategy. Iowa Hawkeye for life!
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Marketers In Tech: The Benefits Of Having A CMO Who Can Code
With most of the world accessing the Internet via mobile devices, digital marketing has become more imperative for brands to implement into marketing …
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Marketers In Tech: The Benefits Of Having A CMO Who Can Code
With most of the world accessing the Internet via mobile devices, digital marketing has become more imperative for brands to implement into marketing …
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Using APIs to Automate Marketing Tasks – #SMX Liveblog
Using APIs to Automate Marketing Tasks – #SMX Liveblog was originally published on BruceClay.com, home of expert search engine optimization tips.
Rob Kerry (@Ayima), the chief strategy officer at Ayima, is going to take us through his API hacks. Knowing how to use APIs, it turns out, gives you the ability to automate complex marketing tasks like cleaning up your links, identifying brand infringement, and even spotting ad opportunities your competitors are missing.
Rob Kerry of @Ayima
But first … what is an API?
An API is an Application Programming Interface. In plain speak, an API allows one piece of software to talk to another piece of software.
Working with APIs
APIs have strict rules:
- Some information is required, otherwise the data request will fail.
- APIs are not human-friendly. Your code must handle errors and fail gracefully with a fluffy message.
- Data is usually returned in JSON (JavaScript Object Notation), as a long string that can be changed into data names and values.
The good news: Kerry says no coding is needed. GetPostman.com is a free tool for Mac and Chrome. With this tool, you can input a URL, and it will return the code you need.
Why Bother with APIs?
- Software developers and service providers can only guess at what data you need, when you need it and in which format.
- Some web interfaces are slow, long-winded and restrict the amount of data returned.
- With APIs, you choose what data you need and what you don’t.
- Automate client/management report and research data tasks.
Data is Better with Friends
Data sources often don’t like to integrate or play with others.
Are you tired of exporting CSV files to Excel and then resorting to VLOOKUPS and bloated spreadsheet merges?
Using multiple data sources to create new insights can give you an edge over your competitors.
Find Search Volume
- Google AdWords API: Limited to big agenci es and software providers and is heavily restricted.
- Grepwords.com: Scraped Google Keyword Planner tool data, starting at $15 a month or more.
- SEMRush.com: Also offers scraped Google Keywords, also starting at $15 a month.
Keyword Rankings Data Sources for SEO/PPC
- AuthorityLabs.com API: First 10 pages of organic search results and PPC results for 66 cents per 1,000.
- SERPMetrics.com: 62 cents per 1,000 requests but only offers organic results.
- Build/Bring Your Own: You may already collect this data and can use an existing feed.
Link Data Sources to Find Out the Cost to Compete
- Majestic.com: API access requires a platinum-level subscription ($400/month).
- Ahrefs.com: Access starts at $500/month.
- Moz.com: Free API access or $500/month.
Sources for Recovering (not provided) Data
Google Search Console’s API gives you 5X more data than the web interface does. You can get all your keyword data back by requesting keyword data for each individual SEO landing page.
Estimate SEO revenue to a keyword level once more by dividing the revenue generated from an SEO landing page by the percentage of SEO traffic sent by a keyword.
Examples of Ways to Use APIs
Clean Up Links
For example, you can use APIs to do link cleanup.
- Create your own link audits by pulling the data from APIs.
- Add extra link data (such as the linking page’s topic and estimated traffic from the Alexa.com API).
- Get clever at detecting spam. Use third-party security APIs such as Google’s Safe Browsing API and Web of Trust.
- Identify link relevance based on the images on the linking page using Google’s new Vision API.
Identify PPC Trademark Infringement
- Identify people bidding on your brand terms by pulling PPC data from the AuthorityLabs API.
- Request SERP data for every major city to find affiliates breaking your terms by bidding in certain cities/states.
- Can also identify holes in a competitor’s PPC strategy, in which they may not be bidding at certain times or in some locations.
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How SEO Ranking Factors Are Changing – Latest Research at #SMX Advanced
How SEO Ranking Factors Are Changing – Latest Research at #SMX Advanced was originally published on BruceClay.com, home of expert search engine optimization tips.
SMX Advanced 2016 is off to a great start! The session titled “The Periodic Table of SEO Ranking Factors: 2016 Edition” assembles SEO leaders sharing their research findings on how search results are being impacted by new technology. On stage, Marcus Tober, Eric Enge and Leslie To are diving straight into the most important search ranking factors driving SEO right now.
(l. to r.) Moderator Danny Sullivan with speakers Eric Enge, Leslie To and Marcus Tober
The Periodic Table of SEO Ranking Factors – Marcus Tober
Marcus Tober (@marcustober), the founder and CTO of Searchmetrics, is in from Berlin. He tells us that, in a nutshell, search engines like Google are trying to filter out all the junk, and traditional ranking factors are dead.
Is SEO dead, too? When Google rolled out Panda and then switched to HTTPS, all the people screamed SEO is dead and now we need to be creative. But if you search and there are results, there is still something to reverse engineer.
“If you search & there are results, there is still something to reverse engineer.” @marcustober…
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Good SEO vs. Bad SEO
Bad SEO:
1 keyword = 1 landing page
+ SEO checklist
- Keyword in domain
- Keyword in title
- Keyword in H1
- Adlinks
- 300 words
- Links
Good SEO:
1 topic = 1 landing page
+ Content checklist
- Content quality
- User intention
- Content experience
Desktop Search 2015 vs. 2016
Tober looked for the keyword in the title tag on more than 30,000 top-ranking pages. In 2015, 75% had it. In 2016 only 55% had it. Hummingbird and RankBrain are responsible for this.
He found 7% less usage of H1 tags. But keywords in H1 tags are down by 10%.
There is a legend that if you have longer content, you will have better rankings. However, in 2016 the top pages had an average of 1,633 words. In 2015, the average page had 1,285.
As for internal links on the page, in 2015 he saw average internal links of 150. In 2016, it was 126. This is the first time this number has decreased YOY in Tober’s studies.
More on Why SEO is Not Dead
92% of business purchases start with search. 81% of shoppers research online before buying.
Traditional ranking factors are going to fail thanks to Google RankBrain, which is constantly evolving. RankBrain brings:
- Stronger impact of soft factors (soft signals, content relevance)
- Improved assimilation of user intuition
- Deep learning that solves more complex problems that operates on multiple levels
We must analyze industry by industry for intention. Each industry has to deal with different search intentions. If the industry is health, the searcher is interested in the most valid information. In another industry, however, the searcher is looking for the best offer.
If you search for “security camera system,” 10 out of 10 search engine Page 1 results have an add-to-cart button above the fold. This is a dynamic relevance factor. However, if you search for “security system,” only 3 out of 10 results have shopping carts. Other results are for vendors (but without shopping carts), and the last four just give information.
The Periodic Table of SEO Ranking Factors: 2016 Edition By Marcus Tober from Search Marketing Expo – SMX
Deconstructing the Gospel of Rankings – Leslie To
Why, then, do so many SEO projects focus on meta data and body copy optimization? These things still matter, but how much do they matter?
- How much does exact match keyword targeting matter in title tags?
- CTR is related to meta descriptions and has been thought to impact rankings. Does it really?
- Is there a diminishing return on content investment?
Based on To’s research, pages between 500 and 600 words had the best rankings. However, this varies by industry. You should study how many words your pages have and how that relates to their ranking in order to find your own sweet spot.
Exact Match Titles vs. Phrase Match Titles
We can’t write title tags based on an exact keyword — it has to be about keyword themes and focus on the goal of the page and finding the theme that encompasses it. URLs with phrase match often ranked better, according to her research.
CTR As It Relates to Meta Descriptions
After adding meta descriptions to 1,500 pages, To tracked them over time. After the initial release, the CTR soared. There was a .33% increase in CTR, BUT a –.29 change (drop) in average position.
Understanding RankBrain
- RankBrain is getting better every day, but it’s still not there. As RankBrain gets better at interpreting searches, the pool of keyword permutations will slowly shrink.
- Because of this, you’ll also have to get better at figuring out implied meanings of keyword searches in order to take advantage of RankBrain’s conflating abilities.
- Even though it’s the third most important ranking factor, it’s unclear how we can optimize for it.
Eric Enge: What’s Hot in SEO Ranking Factors
Featured Snippets
Enge has been tracking Google’s use of featured snippets, reviewing 855,000 SERPs. Google appears to have built a featured snippet machine. Enge speculates that Google is:
- Scanning sites to find possible featured snippets
- Seeing if results are below a threshold
- Selecting a site to test with a featured snippet
- Measuring overall search metrics
Does getting a featured snippet increase traffic?
In some tests, traffic doubles to sites with featured snippets. Stone Temple published five videos in May 2015 with transcripts of clear steps in them. After they submitted the URLS to Google Search Console, two-fifths of the videos earned featured snippets!
RankBrain
Enge explains basically what Google’s RankBrain does, with the result that it improves the search engine’s ability to understand natural language and then provide more relevant results.
Mobile Update 2
Google’s second mobile-friendliness update, which rolled out in May 2016, was almost a non-event in terms of its impact.
Furthermore, the total percentage of mobile-friendly results increased by only 1% after Update 2.
This update is still important, though. It’s an indicator of Google’s confidence in the concept of a rankings boost. It will likely be followed by more updates. And future mobile ranking updates will include other factors, such as page speed.
Links as a Ranking Factor
In a hangout Enge participated in on March 23, 2016 with several others including Google’s Andrey Lippatsev, the following exchange went down, revealing Google’s continued reliance on links as one of the top two ranking factors.
Ammon Johns: “We’ve heard that RankBrain is the third most important signal contributing to results now. Would it be beneficial to us to know what the first two are?”
Andrey Lippatsev: “Yes, absolutely. I can tell you what they are. It’s content and links going into your site.”
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Key Changes to the Google SERP: What You Need to Know Mid-2016 – #SMX
Key Changes to the Google SERP: What You Need to Know Mid-2016 – #SMX was originally published on BruceClay.com, home of expert search engine optimization tips.
“If you don’t believe by now that we aren’t serving 10 blue links, I don’t know how to help you.”
Amen, Dr. Pete, amen! It’s 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz’s marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.
Today’s SERP: You Never Know What You’re Going to Get
There are some desktop queries for which the first organic result doesn’t show up until Page 2. In mobile, rich search is even more prolific.
Featured snippets are also becoming more prolific. Some SERPs feature organic search and paid ads before you get to organic result one.
More Space for Title Tags
Across the 90,000 URLs Meyers studied, the average character cutoff was 63 characters.
The shortest title tag Meyers found was 34 characters with a brand tag added by Google. On the opposite extreme, one title tag had 77 characters displayed. There’s a wide variance for what can fit in the title tag within the margins of a search result column. Our guideline right now is <60 characters. Don’t obsess about it, though. It’s 0kay if things get cut off.
Also, there’s more space on mobile for title tags, because entries are getting two lines rather than one.
Google recently tested black links instead of blue, as well as green ad boxes. The green ad boxes stuck around.
Green color on ad indicators in Google SERP
The black text, however, is not the new blue. Google tests thousands of things all the time — these are not things to worry about. Should Google change all the links to pink, Pete advises us to have a beer and take a nap. #NoBigDeal
Four Ads on Top
In February 2016, 40% of the SERPs had right-side ads — then it went to zero. The number of SERPs that had ads on the bottom of the page jumped from 10% to 40%.
The result? We’ve lost vertical space for organic listings:
Distribution of top-ad counts across pages 1 to 4 in Google SERPs
Bottom-ad counts distribution across Google pages 1 to 4
Getting rid of the right-hand column of ads was a mobile-first decision.
Want More From Dr. Pete?
Earlier this month, I interviewed Meyers about the changing Google SERP. Check out our video chat for more insights on SERP changes!
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